The visionary brand co-founded by Miryam Labiad and Madiha Chebaa, Shaãd is proud to unveil its first high jewellery, Melting Rhapsody. An exquisite collection that captures the essence of the Shaãd woman – confident, bold, and determined while embracing her femininity, sensitivity and grace.
Melting Rhapsody Collection embodies an unparalleled fusion of classic elegance and contemporary design. It takes inspiration from the fluidity of nature, shaping it into elegantly asymmetrical, cascading forms that radiate both sophistication and boldness.
Inspired by the eternal spirit of the “femme fatale”, Melting Rhapsody Collection is a tribute to the powerful, romantic, and endlessly captivating Shaãd muse. “A leading woman, audacious, proud, sometimes fierce, who is also sensitive, charming, and extremely feminine. A woman who masterfully achieves the delicate balance of uniting strength and softness.” describes the brand founders. “This collection is a signature expression of this unique duality.”
The high jewellery line remains true to Shaãd’s ethos of blending classic elegance with a touch of modern audacity. The designs feature irregular shapes, incorporating white diamonds and marquise cuts surrounded by pavé settings. To achieve a refined, vintage feel, Shaãd has employed a variety of gold finishes, from frosted to satin and semi-polished, highlighting the collection’s luxurious craftsmanship.
Shaãd’s ready-to-wear collection will be launched in February 2025 at Paris Fashion Week. The collection will feature minimalist, yet striking silhouettes crafted from luxurious fabrics in rich, wintery hues. Adorned with dripping gold-plated metal accents, the pieces offer a modern twist on timeless elegance. This unique combination will reflect the collection’s emphasis on elegance, simplicity, and avant-garde flair.
Miryam Labiad, alias Mimia Leblanc is an accomplished lifestyle entrepreneur who transitioned from a successful career in the Parisian fashion industry to luxury consultancy in Dubai, Paris, and Beirut. In 2016, she launched her brand, “Mimia LeBlanc Jewelry,” which has since achieved international success with showcases in prestigious locations like Printemps Paris and Burj Al Arab Dubai. Renowned for her timeless style, she has collaborated with iconic brands such as David Morris, Pasquale Bruni and Bentley … earning recognition across the fashion and luxury worlds. “When we decided to create these first collections of ready-to-wear and high jewelry, Madiha and I made sure they embodied the essence of a woman who is both powerful and romantic.” Says Miryam.
Madiha Chebaa, a renowned Moroccan business leader, brings her entrepreneurial spirit and passion for fashion to Shaãd. Known for her ability to blend creativity with business acumen, Madiha has already achieved success with brands like Mariska and Madi Mirath. Madiha, whose passion and talent for creation emerged at a young age, is now a devoted mother of three daughters. Driven by a deep desire to pass on a rich heritage of craftsmanship, she seamlessly blends an international fashion sensibility with the profound influence of her Arab and Moroccan roots. “This collection is more than just jewelry; it’s an embodiment of the fearless spirit of women who navigate life with grace and strength,” says Madiha.
