Two global icons – Maui Jim and Oracle Red Bull Racing – are embarking on an exclusive multi-year partnership that merges luxury eyewear innovation with elite motorsport performance. From the 2025 Formula 1 season, the championship-winning team will be equipped with Maui Jim’s industry-leading lens technology, ensuring unparalleled clarity, precision, and protection – both on and off the track.
This collaboration builds on Maui Jim’s successful relationship with Red Bull Global Sports, which began in 2024, and represents an electrifying new chapter in the world of high-performance sports and luxury eyewear.
A Fusion of Innovation & Precision
Both brands share an unwavering commitment to craftsmanship, performance, and cutting-edge technology. Maui Jim, born on the beaches of Maui, Hawaii, has grown into a global leader in luxury polarized eyewear, blending state-of-the-art lens technology with iconic design. Oracle Red Bull Racing, an eight-time world champion, has redefined speed, strategy, and engineering innovation, constantly pushing the limits of automotive excellence.
This partnership is a meeting of two visionaries, each dedicated to perfection in their respective fields. While Oracle Red Bull Racing continues to push the boundaries of performance and aerodynamics, Maui Jim ensures that every detail is seen with absolute clarity. The collaboration brings together two brands that refuse to compromise, setting new standards in their industries.
Unparalleled Eyewear for the Fastest Team on the Planet
With Maui Jim’s signature PolarizedPlus2 lens technology, the Oracle Red Bull Racing team will experience an entirely new level of visual performance. Engineered to eliminate 99.9% of glare, these lenses enhance color, contrast, and depth perception, offering the precision required for split-second decisions in high-stakes environments. Designed for the extreme sun exposure of global race events, they provide 100% UV protection, safeguarding the team’s vision while delivering uncompromising style.
Beyond the racetrack, Maui Jim sunglasses are a statement of innovation and sophistication. Their commitment to luxury, performance, and design excellence aligns seamlessly with the high-adrenaline world of Formula 1. Every frame is a fusion of technical brilliance and aesthetic refinement, making them the ultimate companion for those who live life in the fast lane.
A Shared Legacy of Excellence
Roberto Vedovotto, Founder, President, and CEO of Kering Eyewear, describes this partnership as a defining moment for both brands. For Maui Jim, it represents an opportunity to bring its expertise in premium eyewear technology to one of the most elite sports teams in the world. Oracle Red Bull Racing, known for its relentless pursuit of excellence and innovation, sees this collaboration as a natural extension of its vision for peak performance.
Christian Horner, Team Principal and CEO of Oracle Red Bull Racing, expresses his excitement about joining forces with a brand that shares the same relentless ambition and drive for perfection. Both brands understand that true success is built on precision, creativity, and an unyielding desire to challenge the status quo.
With the 2025 Formula 1 season on the horizon, this partnership is set to redefine how performance eyewear meets motorsport innovation. As the Oracle Red Bull Racing team steps onto the track, armed with the best in precision engineering and optical technology, one thing is certain – the future has never looked clearer.
