To celebrate the 23rd edition of the annual Dubai Shopping Festival (DSF), Dubai Festivals and Retail Establishment (DFRE) has highlighted the top ‘23 awesome things to do during DSF’. Packed full of incredible shopping experiences and family entertainment, there’s something for everyone this shopping festival.

Bag a bargain with the DSF Pass

Tourists and residents can visit top attractions and eat at the best restaurants across Dubai with up to 65% off with the DSF pass. From riding the slides at Aquaventure Waterpark at Atlantis The Palm to taking a spin at being a pizza-maker at Kidzania, watching experiencing the incredible La Perle to dining at the new Sean Connolly at Dubai Opera restaurant, there is so much to choose from.

DSF Dream Room

Each week shoppers are in for a chance to win a dream room worth up to AED 10,000.  Shoppers who spend AED 1,000 or more at participating stores; Ikea, ID Design, Home Centre, Home Box and Cottage Chic will be entered into a draw to win a specially curated DSF Room Concept complete with top-of-the-range furniture on a weekly basis.

Shop ‘till you drop with a chance to win

Starting at 12pm on 26 December and running until midnight, bargain hunters can take advantage of discounts of up to 90% off at some of Dubai’s biggest malls. The spectacular 12 hour sale will take place at Mall of the Emirates, City Centre Mirdif, City Centre Deira, City Centre Me‘aisem, City Centre Barsha and City Centre Al Shindagha. Additionally, for every AED 300 spent, customers will enter a draw to win an amazing prize worth AED 50,000 that will allow the winner to go on a shopping spree during DSF. The raffle draw will take place at 12 am on 27 December.

Buy jewellery and win gold

Gold and jewellery buyers who make a purchase above AED 500 from the Dubai Gold and Jewellery Group (DGJG) will be in with the chance to win fabulous gold prizes. Each day, one lucky winner will receive ½ kilo of gold, while two others will each win ¼ kilo of gold. On the final day of DSF 2018, one shopper stands to win big with a dazzling one kilo of gold to be given away.

There will be a variety of exciting street performers, including drummers and plate spinners, at The Beach opposite JBR.


Visit an alfresco market

Market Outside The Box is returning, with a host of shopping pop-ups showcasing emerging designers, as well as a programme packed full of activities including onstage performances from live bands and DJ’s, evening yoga classes, and the chance to catch the latest documentaries at the outside cinema. There will also be a dedicated activities for little ones, including some very special bedtime story-reading sessions.  The market will take place between 11th to 20th January at Burj Park in Downtown.

Win a new car

In partnership with AW Rostamani and Global Village, each day one lucky shopper will be in with a chance of winning an Infiniti QX60 plus AED 150,000 in cash as well as a weekly prize draw of AED 50,000 each for four winners. Raffle tickets can be purchased for AED 200 from EPPCO and ENOC petrol stations, Global Village, selected malls, ZOOM outlets and metro stations across the city until 3 February.

Win big with your loyalty cards

Members of the Shukran, Club Apparel, Air Miles or Jashanmal Home Store loyalty programmes who shop during the festival will get exclusive benefits and the chance to enter a raffle draw to win huge prizes. To be eligible to enter the mega prize draw, customers must use their loyalty card to earn or redeem points during the period of DSF and enter their details on the website.

When shoppers spend over AED 200 at participating malls, they will get a chance to win special prizes in the form of cash and gift vouchers for experiences across Dubai, totalling AED 1million.

Experience mesmerising light and musical shows

The newly opened Al Seef shopping district will play host to a series of light and musical shows, including The Lighting Fairies and Light Umbrella, as part of its Layali Al Seef programme of events.

Go to a concert

Arabic music legends Mohammed Mounir and Magda El Roumi will perform at Dubai Media City Amphitheatre this DSF on 19 and 26 January respectively. Tickets will be available on

Enjoy a musical extravaganza

In-mall entertainment will take over Dubai Mall; from drummers, harpists and even musical waiters, the mall will be full of the sound of music throughout the festival.

Seize the best deals

Every Friday throughout DSF, there will be a ‘Friday Surprise’ with an exclusive retail product/product range sold at a great price at a specified shopping location.

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