To raise awareness of the importance of pollinators, the threats they face and their contribution to sustainable development, the UN designated 20 May as World Bee Day. The goal is to strengthen measures aimed at protecting bees and other pollinators, which would significantly contribute to solving problems related to the global food supply and eliminate hunger in developing countries.
There are 20,000 wild bees all over the world and their flutter from flower to flower is crucial, not only for the reproduction of the plants but also to the food security of our planet. For ten years the cosmetics brand Guerlain, at the debut in 2010 of the line skicare Abeille Royale, agrees to protect them, know them and start awareness programs to prevent extinction. Among the latter, there is the partnership with the GoodPlanet Foundation, created by photographer and ecologist world-renowned Yann Arthus-Bertrand.
The initiative aims to involve young people, through an art installation and some of the teaching activities, the importance of the work of these small insects, which are vital for biodiversity. Guerlain’s founder, Pierre-François-Pascal Guerlain, created the first Eau de Cologne Impériale for Empress Eugénie, in celebration of her marriage to Emperor Napoleon III. Guerlain decorated the bottle with the bee iconography of the Empire. That “Bee” bottle went on to become an icon, and a legend was born.
Since then, bees have been ingrained in the history of Guerlain. The bee became the symbol of its house, inspiring its designs, adorning its most precious bottles, and driving its commitment to sustainable development. Year by year, Guerlain’s scientific research has focused on the best of nature to develop high-performance formulas and create a host of classic and iconic products to help every woman express their own femininity.
Bee products are some of the world’s most effective natural repairing and healing substances. Guerlain Research extracts their powerful active ingredients to create Abeille Royale: a skin care programme that stimulates the skin’s key healing mechanisms continuously improving wrinkles and boosting tissue firmness. The range contains exceptional active ingredients; Guerlain’s “Made in France” Royal Jelly and “Pure Honey from the Ouessant Black Bee”.
For the Aqua Allegoria range, created in 1999, the sculptor Robert Granai took his inspiration from the famous Abeilles bottle to create this new collection. He replaced the bees with a honeycomb motif. Guerlain is proud to present its collection of six perfumes : 4 reference fragrances (Pamplelune, Mandarine Basilic, Pera Granita, Herba Fresca) plus one new creation (Bergamote Calabria) and one exclusive creation (Rosa Fizz).