The femininity of a free woman filled with strength, audacity and courage. Femininity that is confident, radiant, happy and serious, complex, singular and proudly multifaceted. Co-created by Guerlain’s Master Perfumer, Thierry Wasser, and perfumer Delphine Jelk, Mon Guerlain is an olfactory partition that plays with perfumed notes like accords of femininity. Fragrance is an identity marker that keeps one firmly rooted in the present, while allowing one to look assuredly to the future.
Femininity takes shape throughout one’s life. It is in constant evolution. With the new Eau de Toilette Bloom of Rose, Mon Guerlain continues to explore the many facets of femininity – focusing on that of accomplishment – and invites women to fully live in the present moment. A composition that celebrates the pleasure of being oneself. While the initial structure of Mon Guerlain remains unchanged, still featuring the quartet of Carla lavender, Sambac jasmine, vanilla tahitensis and Australian sandalwood, the new partition is joined by an original duo of raw materials cherished by the Guerlain perfumer: neroli and Bulgarian rose. Bulgarian rose, dear to Thierry Wasser, brings the colour and texture of fulfilled and accomplished femininity to the composition. “Bulgarian rose is happy, fresh and fruity. It possesses both innocence and maturity. It is a rose that I love and that I immediately worked with at Guerlain. In fact, rose is part of the Guerlinade, the recognisable olfactory signature exclusive to the House fragrances.
This is why it has its rightful place in this new Mon Guerlain creation: Bloom of Rose.” As for neroli, “it adds poetry and radiance to the composition. Its fresh and floral scent recalls the purity of freshly picked orange blossom. It pairs beautifully with the Sambac jasmine of Mon Guerlain and accentuates its ‘orange tree’ facets,” as Delphine Jelk points out. The result is a dazzling and cheerful fragrance, a real bouquet of white flowers, exalted by lavender, ruled by her majesty the rose.
Inspired by the iconic Quadrilobe bottle designed by Gabriel Guerlain and manufactured by Baccarat in 1908, the Mon Guerlain bottle brings contrasts into harmony, like an echo of the many facets of femininity. The taut lines of the bottle and the roundness of the stopper, density and lightness, the transparency of light through the glass and the pink hue.
A new advertising campaign visual by Mathieu César turns the spotlight on Angelina Jolie, whose multifaceted femininity never ceases to inspire Guerlain’s perfumer. Tattoos that attest to past stories, a presence concentrated on the moment, eyes focused on the future… This image expresses the essence of eternal femininity that embraces yesterday, today and tomorrow.