Mizzen, the latest retail division of Seddiqi Holding has officially launched the first stand-alone shop for British men’s tailored swim short brand, Orlebar Brown, in Dubai Mall. Customers can also shop for Orlebar Brown merchandise from Boutique 1, Harvey Nichols and the One & Only Royal Mirage in Dubai.

Orlebar Brown, founded in 2007 by Adam Brown, specializes in tailored beachwear for men, and offers a range of holiday and everyday clothing. The London-based fashion label has a number of international stores globally and will now be available to clients in the Middle East. Commenting on the partnership with Mizzen, Adam Brown, Founder and Creative Director at Orlebar Brown, said: “We are thrilled to be partnering with Mizzen to support the growth of Orlebar Brown in UAE. The groups wealth of experience and expertise will support significant growth with both physical stores and our online presence in what is already a strategically important territory for Orlebar Brown.”

“We are delighted to partner with Orlebar Brown and the brand to our clients in the region. This partnership with Orlebar Brown is a testament to our commitment of providing our customers with innovative brands that are leaders in their niche categories and Orlebar Brown is a shining example of that. It is an exciting time for all involved,” said Seamus Clune, General Manager at Mizzen. 

Based in London, Orlebar Brown was founded by Adam Brown and launched in March 2007 as a tailored approach to men’s swim shorts. OB Classic Swim Shorts remain the original and best ‘short you can swim in’; offering something you can wear on the beach or by the pool, which is smart enough to wear to lunch or for a drink. Branching out into resortwear, Orlebar Brown now offers a full range of holiday clothes you’ll want to wear everyday. Added to this, a new Design Your Own service enables you to create your very own pair of photographic swim shorts using their #SnapShorts app.

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