The song “Al-Haybah” in the Egyptian dialect, in collaboration with Universal Music MENA, marking the third official production for artist Eva Madi. This step follows the success of Eva’s previous songs “Saher Eini” in the Egyptian dialect and “Ya Habibi” in the Khaliji dialect, reaffirming her ability to move seamlessly between dialects and musical styles with both ease and professionalism, while reflecting remarkable artistic growth in her career.
The song is written by Essam Shaaban, composed by Mostafa Hamed, and directed by Eto. It offers a musical experience that blends authentic Egyptian melodies with modern Western arrangements, creating a vibrant and captivating artistic character.
The accompanying music video carries a bold social message, cinematically exposing the false image often portrayed on social media platforms — one of wealth, extravagance, and luxury — while reality is often the complete opposite. The song invites audiences to stop believing everything shown on these platforms and urges them to distinguish between truth and illusion, authenticity and pretension.
“Al-Haybah” presents an artistic stance that reflects a modern awareness of issues facing Arab youth, using an artistic voice to express the contradictions of the digital generation. More than just a title, “Al-Haybah” is a call to redefine strength and sincerity in an era where appearances often outweigh substance.
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SS Heliodor Australia, a company specializing in supporting Arab talents and transforming their creative visions into global artistic projects, confirmed that “Al-Haybah” marks the beginning of a series of surprises for Arab audiences. The project comes as part of a broader production vision that carries an Arab identity with a global outlook, introducing a new wave of voices and artistic works.
The song is now available on all digital platforms for listening and viewing, representing a new milestone in Eva Madi’s promising artistic journey.
