Two years after the men’s Ready-to-Wear Givenchy Gentleman boutique opened in 1975, Hubert de Givenchy created the eponymous fragrance whose scent was destined to become mythical. Flawless chic and exquisite manners… The Givenchy Gentleman is undoubtedly “the most gentle of men”, a paradigm of elegance from every point of view, just like his creator who embodied a timeless attitude through his personality and charisma.
Nurtured by an aristocratic vision based on culture, savoir-vivre and generosity, the couturier brilliantly combined refinement with a forward-thinking spirit, creative freedom and traditional know-how to define an asserted, bold vision of beauty which has endured since the creation of the House.
Precisely fifty years later in 2025, the Givenchy Gentleman Society is incessantly expanding. This original, multifaceted community, founded by the House in 2023, brings together the gentlemen of our time. Personalities who do not fit into any category, yet share essential values: a keen social awareness, deep respect for others, unwavering loyalty towards their commitments, elegance tinged with irreverence… Also the wish to have a positive impact on society. Creative, passionate, free-thinkers, game changers of all backgrounds… All these gentlemen are brought together by Givenchy around a line of perfumes that are as bold as they are unifying.
Gentleman Society Eau de Parfum Ambrée
Following Gentleman Society Eau de Parfum and Eau de Parfum Extrême, Givenchy is now exploring a new facet of the gentleman attitude with Eau de Parfum Ambrée. The House draws inspiration from its founder, Hubert de Givenchy, and from the most flamboyant sides of his personality, his creativity, his free-spiritedness. He himself actually used to define his way of living as “grand style” … Eau de Parfum Ambrée was thus imagined as the essence of the most dazzling gentlemen – artists, hedonists, showmen, sportsmen as inspired as they are inspiring… All those who are born to live and reveal themselves in light.
The Gentleman Society is more than ever open to all kinds of individualities and uniqueness, as shown by the unprecedented press visual supporting the launch of the new fragrance: a living depiction of the values of openness and inclusiveness of the Givenchy crew.
An icon recognisable at first glance, the bottle doesn’t bear any labels or inscriptions. It shows another sign of distinction: a 4G metal plate, like a Gentleman Society rallying symbol. For Eau de Parfum Ambrée, this emblematic symbol is featured in champagne gold, a precious, timeless hue. It brightens the entirely black lacquered bottle, whose masculine lines and contemporary elegance remain unaltered. Featured as a border on the black case, this burnished gold puts the spotlight on a perfume that is bound to draw attention.
The Richness of a Flamboyant Sillage
Since the creation of the Eau de Parfum, the combination of a narcissus absolute and a quartet of vetivers has been the unique olfactory signature of Gentleman Society. For Eau de Parfum Ambrée, this one-of-a-kind accord gives the impression of being shrouded in gold: perfumer Karine Dubreuil Sereni enveloped it in warm, opulent notes, in turn resinous, ambery and spicy.
Balsam from Peru and opoponax interact with Tasuki vanillla from Madagascar — an exceptional quality used for the first time by Givenchy — as if their flamboyant facets mutually reflected light. Their glow is highlighted by the contrast with dark notes of leather, tobacco and sandalwood from Australia – a chiaroscuro effect which gives Gentleman Society Eau de Parfum Ambrée its rich, textured and deeply addictive sillage.
The Gentleman Society Embodiment
In 2025, the Gentleman Society family is due to expand. In an unprecedented visual, new members gather around Benjamin Clementine. With elegance and modernity, the British musician, poet and actor still perfectly embodies the Gentleman Society spirit. In an ultra-contemporary urban atmosphere, he appears surrounded by three neo-gentlemen with an asserted attitude, including a woman – there is indeed a myriad of ways to be a Givenchy gentleman… This new campaign defines the outlines of a bold, inclusive community, which all are more than ever invited to join.
