John Varvatos celebrating the launch of the first store in the Middle East, the brand unveils their Spring-Summer 19 Collection in a campaign with regional influencer and TV presenter, Sherif Fayed. Marking the arrival of John Varvatos in Dubai, the campaign’s theme unites the American Luxury Menswear brand’s rebellious spirit with the allure of the Middle East. The campaign follows Sherif exploring the coastal Dubai waters and old streets.
Another part of John Varvatos’ Spring-Summer 19 Collection was shot in Dubai with American actor, musician and rapper, Machine Gun Kelly. Brand Ambassador Machine Gun Kelly had performed live for the opening celebration party in Dubai marking the arrival of John Varvatos’ first Middle East boutique. The campaign is synonymous with the brand’s true style has Machine Gun Kelly dune bashing in Dubai’s golden dessert.
In the first look, Machine Gun Kelly is wearing a carefully crafted Slim Fit Floral Shirt that features an abstract floral pattern printed over a tonal jacquard that adds texture throughout; paired with a rich Japanese Selvedge fabric woven Zip Pocket Chelesea Jean. He sports John Varvatos Gramercy sunglasses that are a twist on a vintage inspired classic, and is a marriage between iconic Rock n’ Roll heritage and signature Varvatos’ style. He is also wearing two handcrafted necklaces – Silver Turqouise Feather Necklace in sterling silver and a Beaded Stone & Silver Necklace.
In the second look, he is wearing the brand’s refined riff on an ever-cool classic Leather Biker Jacket paired with a premium cotton Raw Edge V-Neck tee and Chelsea Coated Cotton Jeans that feature a frontal belt loop D-ring detail.
John Varvatos Spring-Summer 19 Collection offers effortlessly cool, yet signature styles that are perfectly suited for the region, available at their flagship boutique in the Fashion Avenue at The Dubai Mall.