Switzerland’s luxury watch, brand Jaquet Droz has announced the opening of its first boutique in the Dubai Mall, inviting connoisseurs, collectors and watch aficionados from the Middle East. With 280 years of legend combined with exquisite craftsmanship and history, the new boutique promises to be a delight for watch enthusiasts. The collection will showcase Jaquet Droz’s extreme precision of the art of watchmaking and its relation to the mysteries of the universe and its infinite possibilities.
Mr. Christian Lattmann, CEO of the brand, said: “We are delighted to open our first independent boutique in Dubai Mall – the home to the world’s leading luxury brands and one of the largest shopping centers in the world. We are pleased that our discerning customers will be able to browse our extensive collection of timepieces in the comfort and luxury of our exclusive new address in Dubai.”
The new boutique features an elegant ambience, with sleek lines and a palette of beige, black and grey. Set in a modern and luxurious atmosphere, customers will be able to revel in the brand’s refined style and appreciate the watches that will be presented in a luxurious wall showcase. In addition, customers will be able to marvel at a structured wall inspired by the stars found in the brand’s logo and the crown of its watches.