There’s one model you can’t do without this season: the “lady bag”. With a trapezoidal format and simplified, calm overall look, Jada takes up this trend while also tying in with Aigner’s characteristic bestseller ranges. As a special feature, a simple metal element is applied on the front, which is reminiscent in terms of shape of Aigner’s familiar horseshoe. The special version of Jada comes in black with colourful, contrasting leather fittings, LOVE lettering with rhinestones and distinctive stitching. It’s loud and extravagant – let’s get loud!

At Aigner, it’s all about love – in the new spring/summer 2018 collection, the label continues what it started last season. With #AIGNERLOVE, the focus lies on the love for the brand, the product and the philosophy of Aigner.

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