Affirm your style with Rouge G de Guerlain’s new customization options: twelve highly desirable semi-matte IT-COLOURS and eight cases/accessories to truly enhance your look. There’s an ITColour, style and Rouge G for everyone. Behind Rouge G de Guerlain lies someone who loves women: Olivier Echaudemaison, Guerlain’s Creative Director. His mantra is: “Every woman is unique and her favourite shade is hers alone.” With these women in mind, this colour virtuoso has formulated twelve unprecedented shades, including Rouge Intense, Nude Rosé, Rouille, Chocolat, Corail, to underline their style and adorn all lips. Intense and luminous, semi-matte colour.

The eight new double mirror cases designed by the Parisian jeweller Lorenz Bäumer are adorned with a vibrant monochrome leather effect this season. Blue, emerald, mustard, red, white… these powerful colours transform the Rouge G lipsticks into couture objects. A case, a colour, a woman, and above all an unmistakably cutting-edge style: once customised, this jewel case becomes an IT-accessory in its own right.

With its highly sensory texture, the “IT-COLOUR” collection teams vibrant colour with luscious lip care. Enriched with hyaluronic acid for plumpedup lips and black seed oil with hydrating properties, these luminous semi-matte lip colours with dense, long-hold pigmentation enhance all lips. Twelve new on-trend shades and as many style combinations! From discreet nude to incandescent coral, the latest Rouge G de Guerlain lipsticks with a semi-matte finish are a real IT-signature in a style-boosting jewel case.

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