Born in the bustling streets of Soho, London, L’ETO is a unique destination for heavenly delicious cakes (that barely fit into brand’s legendary 4.5+ meters cake display windows), pastries, breads, mouth-watering meals, healthy salads and hearty breakfasts has opened 4 brunches in the UAE. The luxury eatery prides itself on welcoming diners from across the globe, with friendly customer service and fresh, homemade cuisine.

Owner and Founder Artem Login

Owner and Founder Artem Login has a simple, honest, yet rock solid philosophy: “L’ETO is a place where we truly believe in tasty, homemade and simple yet delicious food cooked with care and attention to detail.” This vision combined with innovative L’ETO business model ensures the brand is growing from strength to strength in lighting fast manner. “We look forward to offering L’ETO’s array of delicious food to our expanding global community, in truly wonderful L’ETO style. Following our opening in Dubai and Abu Dhabi, we are ready to take our brand to truly international level and enlighten guests with our taste-filled journey,” says Artem.

L’ETO menus are designed with an amazing selection of pure, reliably sourced international and seasonal ingredients. Accompanied by the creative presentation and a world-class service every culinary experience at L’ETO in its fine dining atmosphere is guaranteed to become an ultimately pleasant, memorable visit.

Think succulent and spectacular Mediterranean influenced dishes like Teriyaki Salmon, Roasted Rosemary Turkey, Honey Roasted Pumpkin and Kale… Think Mushroom Quiche and Sweet Potato with Quinoa Yoghurt. Think fantastic baking: who can resist Pistachio Rose & Raspberry Cake, Black Forest Meringue, Baileys Cheesecake, Caribbean Carrot Cake, Chia Seeds Brownie, Birdberry Cake, or Dulce De Leche Cake that will send you into cake ecstasy?! Let’s don’t forget to mention L’ETO all-time bestseller with over 1 million pieces sold – honey cake. As you press your fork through its tender layer, you experience the infantile spirit of joy, happiness, and playfulness. All so familiar, yet acutely modern too.

With L’ETO heavenly desserts that only few mortals can resist and to-die-for food selection, you won’t want to miss a trip to one of its existing or new locations. This includes five London and three Dubai destinations. Citywalk, a true revolutionary destination near Jumeirah Dubai, is a home for 350 sq.m L’ETO branch on London street with fantastic & chilled vibe. While MOE features over 200 sq. m. L’ETO branch with quirky mall vibe located in the fashion district living up to the buzzing Dubai lifestyle. The newest addition to L’ETO locations is The Dubai Mall Fashion Avenue – a true flagship branch, 470 sq. m with outstanding fountain views and super long cake display – over 4.5m.

The capital of United Arab Emirates, Abu Dhabi, is soon to welcome L’ETO too. One branch will be in a beautiful 470 square-foot premier spot in the Galleria Mall, a true ultra-luxury destination; the other will be in the Yas Mall. This super quirky and cool destination is also home to the F1 Abu Dhabi Grand Prix, a true can’t miss event.

Towards the end of the year, another L’ETO branch is opening in Bluewaters Island in Dubai. Bluewaters Island is the future home of the Dubai Eye, an attraction currently under construction that is soon-to-be the biggest observation wheel in the whole world!

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