Leading UAE-based business conglomerate, Gargash Group, and the performance luxury car brand, Mercedes-AMG, today announced the opening of the world’s first standalone AMG Store in Dubai. It features a showroom, boutique, and F&B where enthusiasts can test drive a broad range of the latest top-end Mercedes-AMG models, purchase an exclusive selection of high-quality lifestyle accessories, and enjoy its signature F&B offering including the premier AMG Kaffeehaus.
Step into a world of performance and perfection at the first-ever AMG Store, located at City Walk Dubai on Happiness Street. Beyond a shop, the AMG Store is a one-stop destination bringing the AMG lifestyle to life. Beyond automotive, The AMG Store is a one-stop destination where you can discover the latest models at our AMG showroom, shop for AMG accessories and merchandising, enjoy a hot drink at our AMG Kaffeehaus or indulge in American cuisine at Weslodge. Whether you are into automotive, a foodie, a coffee lover or even a fashionista, you’ll find something that speaks to you.
The Gargash Group sure did go away from the tried and tested track in launching the world’s first standalone showroom for the high-performance AMG brand from Mercedes. The dealership for Dubai and northern emirates, Gargash has located the showroom at City Walk, the shopping destination on Al Wasl Road and known more for its high-end fashion and accessories outlets as well as F&B options. As for the car displays, there will be four maximum in-store and another one for delivery.
But setting the AMG showroom at City Walk is in many ways fitting. Automotive retail too is changing, and the massive showrooms with multiple model displays of the past are giving way to more boutique locations. At the AMG facility, visitors can have an espresso or a bite on a delicacy, before or after checking out a car and its specs. This is what Gargash means by serving up ‘hybrid retail’ – and with no half measures.
Mercedes-AMG is the performance and sports car brand of Mercedes-Benz Cars based in Affalterbach, Germany. Since 2005 Mercedes-AMG GmbH has been a wholly-owned subsidiary of Daimler AG representing the sporting spearhead of the company with a wide range of models ranging from performance compact cars up to true sports cars like the AMG GT family. AMG is committed to “Driving Performance” in every detail which is also expressed in every vehicle’s perceptible, innovative excellence. AMG – these three letters stand worldwide for supreme automotive performance, exclusivity, efficiency and highly dynamic driving pleasure.
