Chicago-based Wilson Sporting Goods opens its first flagship store in Dubai, UAE. Located at Mall of the Emirates, in the heart of Dubai, the store opens with an expansive product assortment from all sports categories across Wilson’s portfolio, including best-in-class equipment like leading tennis rackets, top range of padel rackets including the Bela collection, official basketballs of the NBA and WNBA, high-performance golf equipment and sports fashion wear.
The brand is extremely excited to introduce the premium brand’s direct retail model providing an immersive Wilson experience through innovative products, constant inspiration to play and sport-specific staff expertise as well as an immersive online website that will be launching shortly. The location houses in-store services such as a full-time racket stringing maestro, available for consumers to enjoy.
The store at MOE is set to introduce the latest of Wilson’s athletic-lifestyle sportswear collection, available for both men and women in this region. Following the launch of Wilson Sportswear across the globe, it was important to introduce a physical retail location in the Middle East so that athletes in the region can experience and interact with Wilson sports equipment and apparel in person.
The 1300+ square-metre space is the first Wilson retail store outside of the USA and will offer a curated assortment of signature high-performance equipment across many sports including tennis, padel tennis, basketball, golf, baseball, football, plus the new Wilson Sportswear collection, available for both men and women.