The newly redesigned Van Cleef & Arpels boutique in Mall of the Emirates offers an immersive journey through the Maison’s enchanting universe. Each salon within the boutique draws inspiration from Van Cleef & Arpels’ creative world. The Salon des Senteurs (Perfume Salon) is a multi-sensory space dedicated to exploring the Maison’s perfume collections. Its Art Deco and exotic Japanese-inspired design is accented with floral handmade décor and gold leaf panels, crafted exclusively for the boutique.

Equally striking is the Poetic Salon, a feminine and delicate space characterized by its rounded shapes and panels hand-painted with floral motifs, evoking the beauty of blossoming nature. For a more intimate experience, guests can visit the Tea Salon, designed to create a cozy and nature-inspired atmosphere. This salon reflects one of the Maison’s main sources of inspiration: flora and fauna. Here, visitors are invited to relax and enjoy specially curated teas in an environment that mirrors the beauty of the natural world. The Art Deco Salon is a bold expression of sleek geometric lines and high-end materials such as velvet and brushed champagne-colored gold. This pure and elegant design showcases Van Cleef & Arpels’ commitment to timeless sophistication.

A highlight of the boutique is the Planétarium Salon, an immersive space inspired by the cosmos—a recurring theme in Van Cleef & Arpels’ collections. The salon’s ceiling, painted with passing clouds against a serene sky, creates a sophisticated and tranquil atmosphere that invites guests to reflect on the mysteries of the universe. The boutique’s exterior also draws inspiration from the Art Deco movement. The façade, adorned with champagne diamonds, captures and reflects light in a way that makes the boutique itself shine like a jewel within the Mall of the Emirates. Inside, visitors can discover Van Cleef & Arpels’ iconic collections, including Alhambra, Perlée, and Frivole, alongside the Maison’s High Jewelry creations. These pieces exemplify the Maison’s tradition of excellence, providing an exclusive experience.

Founded at Paris’ 22 Place Vendôme in 1906, Van Cleef & Arpels came into being following Estelle Arpels’ marriage to Alfred Van Cleef in 1895. Over the decades, the excellence and creativity of the High Jewelry Maison have established its reputation worldwide. With a blend of inventiveness and poetry, Van Cleef & Arpels perpetuates a highly distinctive style that has produced numerous signatures: the Mystery Set technique, the Minaudière, the transformable Zip necklace, and the Alhambra motif. Its selection of gems that instill an emotion and the savoir-faire of its craftsmen have given birth to enchanting jewelry and watchmaking collections. Whether inspired by nature, couture, dance, or imaginary worlds, the Maison opens the gate to a timeless universe of beauty and harmony.

 

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