Brach is the first hotel from Evok Hotels Collection offering a casual luxury lifestyle. In the heart of the 16th arrondissement of Paris, Brach is a place of life as much as of passage, an immersive and inspiring experience for visitors who discover the French capital, a new vision of the neighborhood life for residents and regulars.

Brach was born from an immense 1970s mail sorting centre, a surface area of 7000 m2 left free to the imagination of visionary creator Philippe Starck. Architecture of the 1930s meets Modernism and Bauhaus, the Dada and the Surrealists. Warm colors are combined with natural and raw materials including wood, leather, concrete, glass, marble and metal. Everywhere mysteries, unusual objects and a selection of artworks create a cozy atmosphere. Cultivated, energetic, unique, epicurean and aesthete, Brach is truly Parisian and connected to its neighborhood, with its own codes and personality, healthy mind in a healthy body. Generous and homely, it reflects the values of sharing and balance. Thanks to its 59 rooms and suites with terraces with breathtaking views over the rooftops of Paris and the Eiffel Tower, Brach is a cosmopolitan and surprising living space, deploying its originality, intimacy, comfort and conviviality are the cornerstones of Brach, deployed across all eight floors of this glass structure house With its swimming pools, Sports club, Bar, Restaurant, Grocery store and Pastry shop, Brach is a place of culture, of well-being that we can enjoy from morning to night. Intimate and openminded at the same time, Brach is a combination of contrasts and opposites. A surprising and welcoming living patchwork.

The lobby is a truly intimate bubble in this open and welcoming place. Located on the first floor in a space reserved for hotel residents, it allows to discreetly welcome guests. The atmosphere is warm and eclectic, a tribe of totems, sculptures and poetic surprises come alive between the ceiling adorned with an original canvas by artist Ara Starck and the floor carpet that reflects it like a mirror. In the rooms and suites, the 1930s furniture as well as natural and raw materials recall the modernist inspiration of the place.

Brach is at the image of its guests: unique. Therefore, each of the hotel’s rooms and suites are different, adapted to the desires and needs of each individual. From the first to the sixth floor: 52 bright rooms from 24 to 42 sqm, where a mini concept store replaces the mini bar and the selection of books and novels is renewed every literary season. On the fifth and sixth floors of Brach: 7 suites from 60 to 200 sqm, opening on terraces with breathtaking views on Paris. All are equipped with a Norwegian bath, and one also has a Jacuzzi.

The restaurant is a gateway to the world of Brach. Located on the ground floor and accessible to all, the restaurant is a friendly and generous place where both hotel residents and locals will enjoy sitting and sharing. The restaurant is an immersion in the cuisine of the Mediterranean region. Healthy, balanced and full of flavour, our cuisine is centred around the products of this area bathed in sun, spices and exotic aromas, selected from inspired and inspiring producers.

Adam Bentalha established his expertise in the most renowned kitchens in Paris: the Ritz, Shangri-La, Royal Monceau and Prince de Galles. As head chef at Brach, his philosophy is simple: cooking can be healthy and balanced without losing flavour and indulgence. Cooking is a story of meetings: those between producers and gourmets, between eating well and living well. Behind the impressive 20-metres-long counter that opens onto the kitchens, there is a pastry shop, a cocktail bar, a delicatessen, fresh vegetable cabinet, as well as wine and cheese cellars. The restaurant can host up to 180 guests spread between the counter, communal tables and more intimate tables. A further twenty tables are available on the restaurant’s covered terrace. Imagined by Philippe Starck, warm, comfortable and timeless, it is a space between modernism and art brut where marble, metal, leather and wood mingle with harmony, where warm and elegant lightsreveal unusual objects, surprises, sculptures and unexpected works of art. Ara Starck created the mural artwork as a surrealist ballade of poetic aberrations that run intertwinning each other throughout the canvas in the manner of a rhyme to make a single loop.

Like the restaurant, the bar is a journey immersed in conviviality, generosity and sharing. Inspired by the flavours of the Mediterranean region, the bar team works with fresh products: minute-prepared condiments, mortarcrushed spices, cold-pressed juices and homemade syrups. The original cocktail menu has been developed by Simon Quentin, double gold medalist at the departmental and regional “Best Apprentice in France” competition in the bartenders’ category.

EVOK, a creator of lifestyles, was formed in 2014 by its 3 co-founders: owner Pierre Bastid, and designers & developers Romain Yzerman and Emmanuel Sauvage, who are responsible for the general management. Classic French at the Nolinski, the Restaurant du Palais Royal, an air of exclusivity at Hameau de la Volière and the Cour des Vosges a relaxed atmosphere at Brach, and a quirky at Sinner, always in a luxury way.

Price range: AED1,575 ($428) – AED3,975 ($1,081) per night (Based on Average Rates for a Standard Room). To book call +331 4430 1000 or web.

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