Tommy Hilfiger announced the launch of the first TommyXMercedes-Benz men’s capsule collection, which builds on the brand’s multi-year strategic partnership with Mercedes-AMG Petronas Motorsport. The collection blends the Tommy Hilfiger brand’s classic American cool sportswear heritage with the innovative technical expertise of the five-time Formula One® World Champions. The collection will launch globally in select Mercedes-Benz dealerships, at selectTommy Hilfiger stores.
“As a lifelong fan of motorsports, it has been inspiring to join forces with Formula One® World Champions Mercedes-AMG Petronas Motorsport to fuse our brands’ shared passion for modern designs and innovation,” said Tommy Hilfiger. “The Spring 2019 TommyXMercedes-Benz capsule collection elevates timeless styles with a technical edge for the new generation of speed racing andTommy Hilfiger fans.”
The digital-first Spring 2019 TommyXMercedes-Benz campaign celebrates Tommy Hilfiger’s and Mercedes-AMG Petronas Motorsport’s shared values for quality craftsmanship, durable designs and innovation. Featuring model Andrew Cooper and a vintage Mercedes-Benz 300 SL gullwing, the mood is sophisticated and elevated.
The men’s TommyXMercedes-Benz capsule collection features timeless styles, including the chino, bomber jacket and jeans that are elevated with functional elements, such as climate control finishes and crease-resistant yarn in a red, white and blue color palette highlighted with hints of gray and black. TheTommy Hilfiger signature stripe is reinvented in a minimalist approach placed on metal zipper pulls, small trim details and the hood lining, while blue pop linings add an unexpected twist to classic outerwear. The collection is clean and sophisticated for the modern Tommy Man.
Starting in the 2018 season, Tommy Hilfiger became the Official Apparel Partner of Mercedes-AMG Petronas Motorsport, building on the sport sponsorship heritage that Tommy Hilfiger has embraced since first founding his brand. The partnership with the world’s top Formula One™ team and leading automobile innovator underscores Tommy Hilfiger’s vision to continuously elevate and expand the brand in key markets for a new generation of Tommy Hilfiger consumers.
