The world’s 5th largest watchmaker, Titan, celebrated the launch of its latest campaign in an event held yesterday in Dubai, United Arab Emirates. The highlight of the event was the unveil of the company’s brand-new campaign film, ‘Create Your Moment’ – specifically created for the Middle East region – that aims to encourage people to push their boundaries and to cherish those moments when they find the courage and determination to do so. Aligned with the brand’s people’s centric approach, the campaign video was born as part of a unique crowdsourcing initiative that saw participation from over 100 talented creative thinkers from the Middle East. The contest provided an opportunity for the talents to express themselves in a way that speaks directly to the modern Arab youth.
“We have been creating exceptional time pieces for over 30 years. During this time, we had one single objective, to create products that touch the hearts of each and every customer who opts for our brand. With this philosophy in mind, our campaign is a celebration of the region’s young Arab men and women, who dare to express themselves, take bold decisions and create their moment”, said Kuruvilla Markose, Chief Operating Officer, International Business Division, Titan Company Ltd.
“Our brand’s unwavering success in the region could not have been possible without the relentless support and love from our customers and partners. We would like to take this opportunity and thank all our loyal existing customers and partners, who believed in us throughout this journey and we are looking forward to reaching out to the Arab youth through our beautiful time pieces”, he further added.
The popular watch brand showcased some of its signature collection pieces targeting the young, urban and fashion savvy customer, who is looking for exquisite craftsmanship at a great value. Titan Company Limited is a part of the TATA Group, the USD 130 billion global conglomerate with business interests spanning steel, automobiles, software, retail, telecommunications and airlines. The Tata Group owns iconic global brands such as Jaguar and Land Rover, Tetley Tea, Corus Steel, Daewoo Commercial vehicles and the Taj Group of Luxury Hotels.
Established in 1984, Titan Company Ltd. is a USD 2.7 billion (2018-19) listed company, manufacturing more than 15 million watches every year, with a customer base of over 200 million in 32 countries across 7000 points of sale. Titan is also the recipient of the prestigious red dot design award for Titan Edge – the slimmest watch in the universe.
Quality is never a compromise in Titan’s watch development and its state of the art manufacturing facility spreads over 450,000 sq. ft. Rated by many experts as among the best in the world, the facility bears ISO certifications for quality and environment management systems.