Dubai’s art scene will enter a new dimension when Theatre of Digital Art (ToDA) Dubai, a multi-sensory, multi-media immersive exhibition, opens its doors on October 13th at Souk Madinat Jumeirah. 

Having sparked a city-wide art renaissance in recent months through a series of curated virtual masterclasses with acclaimed UAE-based artists, the team behind ToDA is bringing its world-renowned multisensory, multimedia immersive exhibitions to Dubai’s art aficionados and culture fans in person, in line with UAE federal health and safety protocols amid the ongoing fight against COVID-19.

European digital production house Vision Multimedia Projects is transforming the setting at Souk Madinat Jumeirah, Dubai’s most iconic leisure and entertainment space, into its largest immersive digital art space from next month.  

ToDA is the first in the art initiative in the UAE to combine all three formats of digital art including multimedia exhibitions, contemporary immersive installations, and art in virtual reality, resulting in an art, education, and entertainment hub. The impressive art space covers 1,800 m2 and will display digital shows that combine high-end technologies with classical art, accompanied by stunning music, visual effects, and surround sound.

The inaugural exhibition will showcase nine celebrated artists – From Monet to Kandinsky, Revolutionary Art”, and portrays the most important art movements of late 19th and early 20th centuries led by Vincent Van Gogh, Claude Monet, Wassily Kandinsky and more. The exhibition will make its Dubai debut following a successful global tour of 11 cities in countries from Germany to Russia, Thailand to Saudi Arabia, which attracted over 1.5 million visitors.

ToDA visitors will also be able to explore other exciting, interactive exhibits, where seeing really is believing. For further information on the engaging exhibits, opening times, ticket prices, number of daily shows and more, follow ToDA on social media @todadubai or visit

Renowned globally for multi-sensory, multi-media immersive exhibitions, Vision Multimedia Projects brings together pioneering advanced technologies and clever storytelling for an interactive experience in culture, art and science. ToDA Dubai, set to open at the Souk Madinat Jumeirah in 2020, will combine all three formats of digital art: multimedia exhibitions, contemporary immersive installations and art in virtual reality to become an art, education and entertainment cluster.  Once it opens, ToDA will be the first of its kind in Dubai, offering visitors a modern stage for digital art by inviting guests to experience masterpieces of the world’s most notable artists via digital shows that take place using state-of-the-art digital screens accompanied by stunning music, visual effects and surround sound. ToDA will feature several sections including exhibitions featuring traditional and classical art, a contemporary digital art section, an area for children with interactive exhibits, a virtual reality area and more. 

Leave a Reply

Your email address will not be published. Required fields are marked *