K by Dolce&Gabbana, the brand new fragrance for men, which celebrates a new era of masculinity. It captures the essence of a man in his element, a man who is the king of his everyday life. He follows his own path, cherishing his family and loved ones above all else. Effortlessly charming, and not afraid to show his vitality, he remains true to his roots, respecting tradition while embracing modernity.
K by Dolce&Gabbana embodies this charismatic and generous spirit. It is a fragrance that inspires and captivates, blazing a trail of lingering masculine seduction. Instantly conjuring the Italian countryside and the Mediterranean midday sun, its warm enveloping embrace evokes the fresh earthy scent of wooded Tuscan hills. The sublime and majestic scent boldly creates a vibrant crescendo of citruses, ignited by fiery aromatics and underpinned by sophisticated and sensual woods. This scent was a collaboration between two renowned perfumers – Daphné Bugey and Nathalie Lorson – each bringing their own quality to the finished fragrance.
The fragrance opens with zesty citruses that invigorate the senses: an energetic fusion of sparkling blood orange and pressed Sicilian lemon. Their effervescence is tinged with the fresh bite of juniper berry and warmed by amber accents of calming clary sage, blended with crisp geranium and restorative lavandin. These notes are ignited by an arresting spark of spicy pimento essence, an ingredient seldom used in perfumery, which adds a touch of heat, kindling the heart of the fragrance and amplifying its masculine energy. The scent then unfolds to a base of warm woods, sensual cedarwood merging with earthy vetiver, before yielding to the sweet spiciness of patchouli. Magnetic and unmistakably masculine, the scent both reflects and intensifies the innate charisma of a modern day king.
Many years in the making, the flacon fuses tradition and modernity. The chiseled geometric bottle is offset by the crown of intricate artistry which tops it. Each handcrafted cap is unique, the crown overlaid with particles of 24-carat gold and then individually aged to a distinct patina. This modern day crown is encircled with blue stone-like orbs, set beneath a blue lapis dome – each also unique, resulting from a process that recreates the natural marbling of the stone. On the bottle itself, the crowned letter K evokes the traditional symbol of royalty, but with a bold simplicity that is strikingly contemporary. Strong, confident, and meticulously put-together, the K by Dolce&Gabbana bottle mirrors the character of the fragrance within, perfectly capturing the spirit of modern masculinity.
The advertising campaign
For the launch of this new pillar, Dolce&Gabbana Beauty has partnered with Italian influencer Mariano di Vaio. Husband, father and entrepreneur, Mariano is the king of his everyday life and an indisputable choice to embody the new masculine fragrance. To capture the essence of K by Dolce&Gabbana, the photographer Mariano Vivanco chose to set the story in the heart of Italy, in the picturesque village of Montepulciano and the perfect vineyards that slope up to its medieval walls. In the spot, a man with his motorbike is roaring down a sun-drenched avenue lined with cypress trees. He arrives through the ancient gates and cobbled streets to the modern vibrancy of everyday life – to the laughter and embrace of his family, and the companionship of his friends. He is a king of everyday life, he owns his crown. The soundtrack, by world-famous composer and Oscar winner Ennio Morricone, empowers the modern time hero as he wanders around the historic city.