A journey within, exploring the ego, which is often the secret core of the personality: this is the premise of Riflesso Blue Vibe, a new fragrance for men by Trussardi Parfums. After the success of Riflesso, which won prestigious international awards in 2018, a new chapter has been written in the book of introspective fragrances by Trussardi. Blue Vibe is about a man with a double soul: a young manager by day and an unexpected artist by night. The main theme is creativity as a weapon and safe haven of a free soul who is nonetheless capable of complying with the harsh discipline of everyday life. Precisely for this reason master perfumer Véronique Nyberg wrote an olfactory score with surprising ingredients such as the essential oil of Davana (a sacred plant dedicated to Shiva, the lord of time) that radically changes on every skin. There are also accords of Yuzu (an oriental citrus with antibacterial properties), Rum (the liqueur that Marco Polo called “sugar wine”), Artemisia (the variant used to prepare absinthe) and Italian Leather. It is a fragrant concentrate of creativity, dynamism, energy and introspection.
Véronique Nyberg created an olfactory pyramid for Riflesso Blue Vibe based on contrasts: hot and cold, rational and emotional, elegant and subversive, sweet and bitter. There is something that evokes the night and its mystery, yet there are also energetic vibrations of daytime. It belongs to the family of oriental and woody aromatics. The top notes feature accords of Rum, Davana and Yuzu: it is sweet yet fresh. In the heart notes, Geranium opens the door to a hint of Hazelnut and enters the enchanted world of Artemisia. The base notes (accords of Italian leather, Amber wood and Tobacco) link the entire fragrance to the heritage of Trussardi brand and to Italian craftmanship tradition.
Designed by architect and designer Carlo Colombo, the frosted bottle is completely covered with grooves and painted in dark blue. Against this deep, saturated color, the lime-green lettering framed in a rectangular box engraved at the center of the bottle stands out like a tattoo. The name Trussardi is in relief while Riflesso Blue Vibe is in a flat font and arranged on two lines. The luxurious zamak cap has a lime green cylinder inside, while the outside is opaque black except for the Surlyn circle surrounding the “T” of the brand. The iconic, tactile object with a special ergonomic shape immediately evokes the world of masculine values.
The subtle play of contrasts between the lettering and elements in relief continues on the blue box with three sides in lime green. The grooves of the bottle are perfectly reproduced on the front of the box, with the frame engraved at the center to better emphasize the name and brand. The lime green interior evokes, like the fragrance, a world of creative rebellion in respect of elegant, contemporary tradition. It is a comprehensive production, from the movie to the photos for the campaign and visuals. It includes an original soundtrack titled “Can you feel my Blue Vibe”, a genuine claim of this special campaign that is set in Milan, the city that is a symbol for the Trussardi brand and for Italian style and design in general, a place with hidden corners of creativity and beauty everywhere.
In an outdoor setting at sunset, a handsome young man (Andrè Hamann) is jogging along the paths of Sempione Park and around Sforzesco Castle. After his daily jogging routine, he returns home: a luxurious, modern apartment on several levels. He undresses while heading to the bathroom, where he takes a quick shower. He lingers a few seconds in front of the mirror while applying his perfume. He is young and sexy, with a fit, muscular physique on which striking tattoos are visible. He hides them under an elegant white shirt. Now fully dressed, he quickly descends the stairs. He spent the whole day working, but the evening will be all for him and his passions. We see him driving a sports car that quietly speeds along the streets of downtown Milan. He’s going to pick up a girl who is young and beautiful like him. Together they reach a building half hidden by vegetation, a secret place that looks like a country barn from the outside.
Inside there is an artist’s studio. While she changes behind a screen, he changes from his work uniform to enter the role of the rebellious artist. The sweet and sensuous girl stretches out on a sofa while he paints her portrait with gestures full of energy and impetus: creativity seems to flow into his hands. The blue background of the painting is interrupted by large splashes of lime green. Then there is the girl, diaphanous and blonde, lying on an alabaster-colored sofa. He holds out his hand to her and pulls her towards him. Together they look at the painting that has freed the most secret and important part of a man. The last frame is, in fact, a close-up of his fragile yet strong face. In his determined, blue eyes one can perceive his awareness of his own creative destiny. A voice off-screen says “Feel Reflesso Blue Vibe, the new masculine fragrance by Trussardi” while the notes of the song fade out.
Photographer Boo George, who is one of the most exciting young talents in fashion photography, has managed to merge two levels of interpretation in a photo of rare intensity. In the foreground, André is wearing a white shirt without a tie, his sleeves rolled up to reveal his beloved tattoos. He has still not left his persona as the young manager and is about to enter the role of the “rebellious artist”. In the background, with a deliberate blur that creates a dreamlike effect, we see the girl waiting for him in his artist’s studio. The headline is the Trussardi logo with the new symbol of the stylized greyhound. On the right side of the photo is the Riflesso Blue Vibe bottle with the unmistakable chromatic effect of dark blue and lime green.