With summer just around the corner, Maurice Lacroix reinterprets the stealthy appearance of its AIKON Master Grand Date Black by embracing sun-kissed vibrant hues. The resultant watch, the AIKON Master Grand Date Technicolour, combines serious horology with the playful use of colour.

The AIKON Master Grand Date Technicolour unites the Jura-based brand’s proven blend of watchmaking know-how and urban-style with eye-popping, sun-kissed shades. Inspired by the brand’s iconic model of the 90s, the Calypso, the AIKON has proved hugely popular. The advent of this latest AIKON promises to perpetuate the success story. Available in four new dial colours, each limited to just 50 pieces, Maurice Lacroix demonstrates that even serious watches sometimes like to have fun!

Housed in a 45mm stainless steel case, dressed in black DLC, each version of the AIKON Master Grand Date Technicolour features an off-centre dial enlivened with intersecting lines, arranged in a criss-cross pattern, termed ‘Clous de Paris’. A small seconds display is positioned below the off-centre dial. Each dial is enriched with sunray decoration and features black, facetted hour and minute hands, coated with a liberal application of Super-LumiNova, to impart the prevailing time. A splash of red enlivens the tip of the small seconds hand, aiding readability.

This latest model is offered in a choice of four new dial colours: blue, green, orange and yellow. Each hue exhibits a metallic sheen, brimming with exuberance. However, some elements of this latest model stay true to the design of the AIKON Master Grand Date Black, such as the visible balance wheel and the openworked small seconds display, conferring views of numerous movement components in motion. Once again, the eponymous Grand Date function returns, employing a complex mechanism and two date discs to deliver a highly legible large-format date indication. But in this instance, the numerals are presented in one of the four aforementioned eye-popping hues.

Consistent with other members of the AIKON collection, the case shuns conventional lugs and integrates the strap within the housing, heightening wearer comfort. The watch is supplied with two rubber straps: one matches the dial and the other is presented in black to complement the case. Both straps feature the ‘Maurice Lacroix’ name, presented in relief, contributing to the model’s contemporary appearance. All of the watches are presented in special packaging exclusive to this new model. Each presentation box is formed of #tide, a composite material made from ocean-bound upcycled plastic. It takes 34 bottles to make one presentation box which means 34 fewer bottles polluting the ocean. The colour of each box matches the chosen dial hue. Limited to just 50 pieces in each colour, the AIKON Master Grand Date Technicolour promises to be the coolest watch this summer. Once again, Maurice Lacroix demonstrates that even serious watches sometimes like to have fun!

For almost 50 years, Maurice Lacroix has demonstrated all of its watchmaking expertise, crafting watches within the brand’s Manufacture in Saignelégier, Switzerland. Having won more than fifteen awards, the brand has demonstrated an innovative, avant-garde and perfectionist spirit over the years. Maurice Lacroix’s culture is indeed to offer affordable watches, with iconic design and high perceived value. In 2016, Maurice Lacroix reinterpreted its iconic model of the 90s, the Calypso, releasing the AIKON. Modern and daring, the AIKON is made for a generation of Millennials who are connected, cosmopolitan and talented. This ambitious generation is setting out to conquer the world’s cities, embracing their unique spirit. A constant source of inspiration for the Maurice Lacroix creative team, an active and urban brand, that thrives in the electric energy of these cities. With this in mind, Maurice Lacroix chooses to associate its image with a set of activities that allow consumers to experience the unique vitality of city life.


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