Strong and structured signature of Kenzo

Functional, high-tech materials and vibrant colors dominate, while sophisticated silhouettes allow for fluid movement. A distinct, but airy design. Parkas, windbreakers, T-shirts, leggings, bucket hats… Kenzo Sport men and women evolve with freedom. A limited-edition blanket-cape, designed in collaboration with Voited, is introduced in three different colors. The neosporty silhouettes are combined with the Kenzo logo, graphically reworked into a monogram, a new K flag, and the Kenzo Sport signature ‘X’.

For his second campaign for Kenzo, Felipe Oliveira Baptista carried on the concept of distance photography – first developed for his Fall-Winter 2020 campaign with photographer Glen Luchford and stylist Jane How. These are vintage photographs from Glen Luchford’s archives – recreated with the models shot under a similar light than the vintage ones, this time wearing the Kenzo Spring-Summer 2021 Collection: Bee a Tiger.

The images take viewers on a photographic trip around the world – from Los Angeles, to Havana, to New York City and Marrakesh – evoking the spirit of ‘Going Places’, during a time when physical travel seems to be a distant reality.

The choice of pictures and styling was selected in order to express Felipe Oliveira Baptista’s vision for Kenzo: A youthful nomadic spirit, freedom, diversity, optimism, and a certain idea of Kenzo timeless style.

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