Sì is Giorgio Armani’s tribute to modern femininity, as a declaration of freedom, love and life. Introduced in 2013 with Sì Eau de Parfum and reimagined in 2018 with the powerful and vibrant Sì Passione, in 2019 Sì starts a more floral chapter with Sì Fiori Eau de Parfum.

A new floral emotion, the same spirit

Created by perfumer Julie Massé (MANE), the new Sì Fiori Eau de Parfum reinterprets the classical Sì Eau de Parfum Chypre theme with Neroli, an addictive Mediterranean white flower that expresses a blooming dimension, for a more open, more lush experience. Blended with top notes of sparkling green mandarin and energetic blackcurrant, the signature ingredient in every Sì fragrance and with base notes of vanilla and white musk, Sì Fiori has a grace that is both simple and complex, like a flower, from which it takes its inspiration. With Sì Fiori Eau de Parfum, Giorgio Armani defines what a flower means in terms of femininity, boldness and strength. Each interpretation of Sì is created in perfect harmony and based on a compelling aspiration of today’s woman.

A reinterpretation of an iconic bottle

With Sì Fiori Eau de Parfum, the contemporary inner colour lacquer of the bottle, a Sì signature since the energetic red of Sì Passione, now vibrates with a delicate pink nude. The distinctive design of the Sì bottle remains as iconic as ever. Structured yet simple, its foundation not truly squared nor truly rounded, the design of the Sì bottle effortlessly draws the eye to its tapered curves and cap. Playing on the duality between strength and lightness, the bottle combines the transparency of the glass, the deep black density of the cap, and the new pink nude lacquer in perfect harmony. The golden ring, a symbol of eternity and timelessness, graces the neck, sealing in the power of a controlled and compelling femininity.

Bold femininity

Sì is more than a fragrance. It is a mindset. Idealistic and resolute in every decision, enhanced with each act of enrichment. The Sì woman is alive with her love of freedom, of daring and of life. Cate Blanchett, the multi-talented actress and activist, is the ambassador of Sì since its creation in 2013. Along with her, Chinese actress Elaine Zhong, and international models Adwoa Aboah and Sara Sampaio now also embody the strength and independence of the Sì femininity and all the facets of the Sì woman. With Giorgio Armani’s Sì Fiori Eau de Parfum, being a woman has never felt so fulfilling and so bold.

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