Following last June’s runway show in Florence, Salvatore Ferragamo is back on the programme at Milano Fashion Week Men’s: the fashion house is presenting its new Autumn/Winter 2020 menswear collection with a show scheduled for Sunday 12 January.
Chief Executive Officer Micaela le Divelec Lemmi says: “after several seasons of showing menswear and womenswear together in a co-ed format, presenting each collection within its respective calendar forms part of an organic programme of development for Ferragamo, in which menswear plays an undisputed role. We relaunched during a period of major consolidation of our brand’s style and identity last June in Florence, where our story began, to affirm who we are, but now it is only natural for us to take part once again in Milan Fashion Week. Together with the other major Made in Italy brands, we accepted the invitation from the Camera Nazionale della Moda with great enthusiasm, to be united also in terms of menswear. We are glad to be a part of this essential global fashion event.”
Creative Director Paul Andrew adds: “my journey as Ferragamo’s Creative Director started in Milan four seasons ago and I’m thrilled to return to Italy’s fashion capital with the Autumn/Winter 2020 menswear collection in January. Every new season represents a debut and every debut is marked by creative energy: I think that the city of Milan, with its intellectual vitality and vibrant international soul, is the perfect stage”.
