It went hand in hand with the New Look, spanned a century of women’s emancipation and was reinvented over the years to always meet their expectations. More than just a lipstick, Rouge Dior is the soul of beauty according to Dior: the power of colour and creativity. Now it’s opening a new chapter by moving into care territory, a strong trend in global cosmetics and inspired by flowers, cherished by the House.

“The Care has become an essential step in the creative process,” confirms Peter Philips, Creative and Image Director for Dior Make-up. “It is the very beauty of makeup that gains from this extra touch, since when you feel good, you look good.” Flower were ever-present for Christian Dior, the Couturier who continually drew inspiration from gardens. This floral impetus blossoms at the very heart of the new Rouge Dior Ultra Care lipstick through its petal-soft shades and its new care ingredients.

Rouge Dior Ultra Care, when care transforms colour. Rouge Dior Ultra Care affirms its presence with an extra dose of care and a garden of soft colours with a luminous matte pearly finish, still with 12h wear1 and the incredible sensation and glide of Rouge Dior Ultra Rouge. Rouge Dior Ultra Care Liquid, an irresistible airy petal-soft matte finish. Here again, care lies at the heart of this innovative creation, helping to express the bucolic mood of its colours and the petal-soft finish.

Its secret? 100% natural-origin cameline and sweet almond oils coupled with shea butter and preserved thanks to the technical feat of a cold fabrication method. Its advantage? An airy, velvety mousse-like formula with a weightless, highly modern effect, obtained through a technique that blends the ingredients like whipped cream.

This innovative design lies behind the micro-flocked petal shaped applicator, which provides a soft sensation and precise application. Thanks to its reservoir, it delivers exactly the right amount of colour. This desire to accompany women led to the development of the bottle, containing a concentrated formula that is easier to transport for an on-the-go lifestyle.

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