Every year since 2007, Chopard Co-President and Creative Director Caroline Scheufele has been imagining a High Jewellery collection taking up the extraordinary challenge of releasing a number of jewellery models equivalent to the edition number of the Festival. Stemming from her boundless imagination and from the peerless mastery of diverse skills within the Chopard workshops, a complete collection of 71 creations will be rolled out this year, dedicated to the world’s greatest actresses for their red carpet appearances.
This year, the Red Carpet Collection is inspired by the many travels and dreams of its creator. Year in and year out – like the members of her family who used to crisscross the globe with trunks full of precious merchandise, journeying as far as the court of the Tsar of Russia – she tirelessly tours the many countries in which the family Maison’s creations are present. These peregrinations are a perpetual source of inspiration for Caroline Scheufele, who jots down and sketches her impressions in her travel diaries.
With the Red Carpet Collection, she invites us into the secret world of her reveries and personal intuitions, offering a delightful, generous and mysterious revelation. She is inspired by anything and everything: architecture, art, literature and cinema. A tiny detail is enough for this fervent gem lover to dream up the most splendid – and above all most ingenious – adornments. Nature also remains a powerful source of fascination for her creative mind.
A keen film enthusiast, Caroline Scheufele has transformed her own love story with film-making into an ongoing, over 20-year partnership with the Cannes International Film Festival. The Palme d’or – which she personally redesigned and is crafted in the Chopard workshops from Fairmined-certified ethical gold – is the dazzling symbol of this sparkling pairing.
Eager to support the world of cinema and to promote its youthful talents, Chopard also awards a prodigious annual prize to a promising young actor and actress: the Trophée Chopard. While the workshops of the Maison are hard at work on giving life to a new range of contemporary design wonders, and the Trophée Chopard jury is commencing its deliberations, Caroline Scheufele – who is never short on ideas – is secretly preparing a series of new surprises that will ensure Chopard continues to shine on La Croisette.