In line with Boucheron’s commitment to creativity and design, the Maison is proud to support one of the Middle East’s most prominent art events, Abu Dhabi Art, for the second time. From 21st – 23rd November 2019, Boucheron will welcome guests to an exquisite Parisian Winter Garden, paying tribute to the existing one in the 26, place Vendôme, within Manarat Al Saadiyat, sharing its history as the oldest jeweller on Place Vendôme, its creative philosophy and its incredible savoir-faire.
For the occasion, Paris, vu du 26, the Maison’s latest High Jewellery collection, will be making its regional debut. The striking collection is inspired by Paris, its architecture and culture. It explores viewpoints, perspectives and heights, celebrating its recently renovated home in the heart of the city, 26 Place Vendôme. It is the ultimate proof of Boucheron‘s desire to create freely, so women can wear jewellery exactly as they want to.
Speaking of the Maison’s return to Abu Dhabi Art, CEO of Boucheron, Hélène Poulit-Duquesne, said, “We are pleased to participate in Abu Dhabi Art for the second year in a row; our House is perfectly in line with the innovation and creativity of the contemporary art fair. From our founder Frédéric Boucheron to our modern-day creative director Claire Choisne, from our emblematic Question Mark necklace to our new High Jewellery collection Paris, vu du 26, it is always the freedom of design that guides our creations.”
Showcased alongside Paris, vu du 26 will be jewellery from other pillar collections of the brand such as iconic Quatre and Serpent Bohème designs, and the newly introduced and highly innovative Jack de Boucheron.
Created by Frédéric Boucheron in 1858, Boucheron is built through four generations of direct descendants. Visionary designer and first of the great contemporary jewelers to open a boutique on Place Vendôme, Boucheron embodies excellence in Jewelry, High Jewelry and Watchmaking. The Boucheron style, free and audacious, continues to create the classics of tomorrow. There are currently more than 61 Boucheron boutiques across the world. Boucheron is part of the global Luxury group Kering.
