On the eve of its 60th anniversary, Paco Rabanne becomes Rabanne. Simplified and more international in spirit, the name change to Rabanne represents a pivotal moment for The Maison as it celebrates a decade of remarkable growth and looks forward to shaping a new future uniting fashion and beauty as a one unique signature and lifestyle.
This name change is accompanied by a high-impact new visual identity and logo, which pay tribute to Monsieur Rabanne’s avant-garde legacy and respect the brand’s trailblazing heritage.The bold new typography looks to The Maison’s archives, drawing inspiration from its first fragrance, Calandre, launched in 1969. With this new visual identity, the brand embraces a more refined signature, with the smooth silhouette of the “R” monogram signaling a confident modern minimalism as the brand enters a new chapter. Equally, the logo is written in small letters for a disruptive and rule-breaking approach.
These new designs will appear gradually over the next 12 months, encapsulating The Maison’s status as a luxury global powerhouse. Featuring on all logos, campaigns, packaging and retail destinations, they will merge fashion and beauty under a singular approach that is characteristically creative, inclusive and innovative.
To accompany the name change, The Maison enters new territory with the launch of its first-ever makeup collection: a ground–breaking range of high–performance formulas that fuse unexpected shades with fashion fabric–inspired metallic finishes to galvanize a new generation to unleash limitless creativity and express who they truly are. From Fashion to Beauty, the collection will be revealed at the brand’s SS24 show next September, featuring moods from the legendary Diane Kendal, who has been appointed Global Beauty Creative Director for Rabanne Beauty.
Inspired by The Maison’s pioneering fashion legacy, Rabanne Makeup comes in striking, high-gloss gold, silver metallic and mirrored packaging. Each must-have product is inspired by the codes, symbols, and icons of the catwalk, including the iconic 1969 bag and XL link jewelry, creating ultra-desirable pieces for the Rabanne tribe to collect. Born in Paris, made to forge a new future, Rabanne Makeup invites non-stop play via four uncompromisingly bold universes: EYEPHORIA for endlessly expressive eyes, ROUGE RABANNE for your Paris lip signature, NUDES for a luminous, fresh complexion and ARTS FACTORY – a never-before-seen array of artistry-inspired products. Rabanne Makeup will launch exclusively online on August 21st and in select stores, including Selfridges, UK, on August 31st, Sephora, EMEA on September 12th and Ulta, USA, on October 1st.