Swiss watch brand, Vacheron Constantin revealed its newest brand marketing and advertising campaign that takes its legendary roots as a fine watchmaker and translates them in an incredibly relevant way. Vacheron Constantin decided to manifest this singular spirit by working with other talents whose character and creations rise from a never-ending quest for excellence, global diversity, and a sense of innovation and artistry. These visionaries and devotees are renowned originators in their own fields. They, too, embody the “One of not many” concept.
Benjamin Clementine
Mercury Prize-winning musician Benjamin Clementine in Vacheron Constantin’s “One of Not Many” advertising campaign. Benjamin Clementine, a contemporary singer, composer, musician (he is actually a multi- instrumentalist), and poet. The nearly 30-year-old British-born artist is a self-taught classical musician who fought his way out of near homelessness to burst onto the scene five years ago with a platinum-selling award-winning album, At Least For Now.
Cory Richards
Swiss watch brand, Vacheron Constantin revealed its newest brand marketing and advertising campaign that takes its legendary roots as a fine watchmaker and translates them in an incredibly relevant way.
Among those joining the “One of Not Many” campaign is photographer Cory Richards who has climbed Mount Everest (without oxygen) and explored the world. He regularly delivers visually arresting stories to National Geographic, Outside and the New York Times, among others. He shares with the Overseas line the spirit of discovery and openness to the world.
James Bay
Writer, composer, performer James Bay is among those “One of Not Many” campaign. His creativity and ingenuity perfectly embody the values of Vacheron Constantin. Virtually unfazed by his debut composition’s global acclaim, he is exploring unchartered musical territory and wants to reinvent himself with a second intrepid album that’s a sonic fusion of rock and soul.
Ora Ito
Multidisciplinary designer Ora Ito. This self-taught designer invented the concept of “simplexity”. The unique term epitomizes the balance between minimal form, understated design and mechanical mastery. A tribute to herald the Patrimony collection.
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