On Hind Bahwan’s business endeavour to curate the Bahwan Lifestyle empire, Ojar has become the cornerstone brand, gaining traction for its luxurious array of Absolute perfume oils. It carries an array of scents that take influence from the Middle East. Created as a statement of modernity and traditional harmony, the brand pays tribute to the art and rituals of Middle Eastern perfume making. The collection of unisex perfume oils is created and produced by renowned Swiss perfume house Givaudan. The 18 individual fragrances, including “Cirrus Leather”, “Mahrajan” and “Wood Whisperer” are based on six core ingredients: oud, rose, frankincense, honey, sandalwood and musk.

The Omani founder is behind the fragrance collection, design, and visual campaign. The hero product of the brand is its iconic “Absolute “. The “Absolute “ is an alcohol-free perfume oil, a 20ml travel friendly format. The perfume is 25% concentrated and long lasting. The bottle elevates the perfume oil landscape with a never before seen souble cap usage that features a roll on and a glass stick applicator. Let innovation enhance your fragrance experience and discover the art of layering fragrances with Ojar.

Sheikha Hind Bahwan is a widely respected Omani business personality and is considered as one of the preeminent entrepreneurs in Oman and the wider Middle East region. Hind has a passion for building new businesses and, over the past two years, she has been working with industry leaders to realize her latest vision, Bahwan Lifestyle, which focuses on developing a portfolio of innovative luxury products for discerning consumers. The cornerstone of Bahwan Lifestyle is the Ojar brand of perfumes, a collection that capture the soul of the Middle East and the Occident, exquisitely combining them in a perfect fusion that balances heritage and modernity.

Ojar comes from the word Hojari, which is widely regarded as the finest quality of Frankincense resin in the world, located in Oman’s Dhofar mountains. Frankincense is one of the key ingredients of the collection. Ojar reveals the heritage of the region in a very modern and inspring manner through its collection of unisex perfume oils created and produced by Givaudan. The renowned Swiss perfume house has created 18 individual fragrances based on the six core ingredients: Oud, Rose, Frankincense, Honey, Sandalwood, and Musk.


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