After the dazzling showcase at Watches and Wonders 2025 in Geneva — the world’s premier luxury watchmaking event that gathers industry leaders, connoisseurs, and press for a week of high horology, innovation, and artisanal mastery — we continued our horological journey to the heart of Dubai. Inside the opulent halls of Dubai Mall, we visited Maison Luxe, a flagship destination for fine timepieces and the official distributor of Baume & Mercier in Dubai. Known for its curated selection of prestigious watch brands and white-glove service, Maison Luxe offers a refined retail experience that mirrors the elegance of the watches it represents. There, we had the opportunity to explore Baume & Mercier’s latest novelties, fresh from their Geneva debut — timepieces that blend technical precision with timeless design, all rooted in the brand’s rich Swiss heritage.
Through timepieces mingling technical performance and remarkable aesthetics, Baume & Mercier captures each second in a unique instant and celebrates life’s precious moments. Through the Riviera collection, the House enshrines life’s most cherished moments like a photographer seizing the fleeting nature of an action, bringing to light its emotional intensity. Time becomes a perspective, an angle, a focus; a decisive click, an artistic exploration. Precision is a challenge; technical achievement, a strength; attention to detail, an excellence; style, a signature. Since it was founded in 1830, Baume & Mercier has been dedicating its technical savoir-faire and spirit of design to all of life’s moments. And what could make them resonate more precisely than a chronograph? To express the intensity of fractioning time, the Riviera collection welcomes four new chronographs, available from June, in both modern and vintage versions.
Revealing the strength of each moment and the magic of emotion; designing the relief of time
Dedicated to the personal moments lived for oneself, the Riviera Chronograph Flyback (M0A10828), the Riviera Chronograph (M0A10827), and two versions of the Riviera Chronographs 41 mm (M0A10825 and M0A10826) eloquently reveal the individual aficionado’s perception of time. That of a man who feels like the master of his own time and of his own life. A confident man who knows what he wants and what he expects from the watch that he has chosen to accompany him in each of life’s occasions. He is certain of his choice because he recognizes the reliability, quality, and heritage of this House whose watchmaking excellence has been shining for nearly 200 years.
For this modern man, time is precious. He knows that a single second can make a difference. He seizes the acuity of an instant with emotion, its momentum, its pause; the race against time, which he activates on the ultra-luxury chronograph of his vintage-style Riviera M0A10828, featuring a flyback function, tachymeter, and telemeter. This is a promise, spurring him on and making his heart race. He feels so alive.
The 1950s-style black-and-white dial of the Riviera M0A10827 represents balance, harmony, and the beauty of life’s contrasts. The rhythm of this chronograph challenges the one who wears it, and he eagerly rises to the challenge, embracing it, captivated by its irresistible flair.
Any chronograph lover will make the Riviera M0A10825, with its black dial, or the Riviera M0A10826, in a blue version, his favorite playground. All heirs to an existing 43 mm model that has been reworked for a sleeker fit, these timepieces passionately join the race, the hands of their counters setting the pace for their 41 mm case.
The incarnation of a sport-chic world inspired by the French Riviera
The sport-chic spirit of the Riviera collection is inspired by the French Riviera itself, bringing life to the various facets of this legendary destination. Its dodecagonal case and bezel powerfully echo its sculptural relief. Each subtle reflection of its luminous dials captures contrasting hues, evoking the region’s natural elements – vegetation, minerals, and the sea –, as well as its bohemian-chic atmosphere. The art of living on the Riviera is one of releasing one’s cares, feeling good, enjoying freedom, and seeking out beauty, refinement, purity, and harmony with a natural yet sophisticated elegance.
The new Riviera chronographs seize the beauty and intensity of life’s moments that this magical spot offers, between leisurely relaxation, exhilarating water sports, and vibrant, opulent celebrations. The precision and reliability of these high-tech timepieces make them simply unforgettable.
Baume et Mercier at Maison Luxe, Dubai Mall
For those looking to experience Baume et Mercier firsthand, Maison Luxe at Dubai Mall is the ideal destination. This renowned luxury boutique offers an exclusive selection of Baume et Mercier timepieces, including the sporty yet sophisticated Riviera collection, the classic Clifton models, and the art-deco inspired Hampton line. Maison Luxe provides customers with expert insights and personalized service, ensuring that each purchase is both a statement of style and a sound investment in Swiss craftsmanship.
