Burberry launches Mr. Burberry Indigo Eau de Toilette, a fresh and casual addition to the Mr. Burberry fragrance line. Created in collaboration with renowned perfumer Francis Kurkdjian, the new fragrance is an invigorating and crisp interpretation of Mr. Burberry Eau de Toilette.To celebrate the fragrance, British Mr. Burberry star, Josh Whitehouse, was captured by photographer Alasdair McLellan at the English coast.

The Fragrance
Mr. Burberry Indigo Eau de Toilette is fresh and energetic with citrus and woody notes, reminiscent of crisp air along the British coast. Aromatic violet-leaf and spearmint oil invigorate notes of lemon and rosemary. Amber and oak moss bring depth. A veritable breath of fresh air. Three new limited-edition grooming products join the Mr. Burberry collection – Face moisturiser, All-In-One Shaving Cream, and Deodorant Spray. Each lightly infused with the scent of Mr. Burberry Indigo Eau de Toilette.

The Bottle
The new bottle honours the brand’s navy trench coat. Bold and masculine, the weighted cap references horn-look buttons, while a hand-tied knot in English- woven gabardine sits around the neck. The lacquer bottle, in shades of blue from navy to indigo, conveys the invigorating freshness of the scent. Customers will be able to personalise their 100ml or 150ml Mr. Burberry bottle with up to three initials through a monogramming service available on Burberry. com and selected Burberry and wholesale stores.

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