Alexander McQueen is inviting followers to make paper dolls, taking inspiration from those made in the Alexander McQueen atelier. These dolls – or maquettes – are used to help visualise the placement of fabric and embroideries on garments on a small scale. A tutorial video featuring a member of the McQueen design team making a doll will be released on the Alexander McQueen YouTube channel at 6pm on Friday May 15 to inspire all who wish to take part and enable them to follow the process. Followers may work with the McQueen doll they create or use one of their own and, as always, will be asked to upload images of their finished pieces a selection of which will later be posted on Alexander McQueen social media channels.


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