For autumn/winter 2023, MAX&Co. looks to two stylish films for inspiration. Cinematic influences find expression in the collection’s lively contrasts: tomboyishness meets the overtly feminine, the romantic with the grungy, the rebellious with the bourgeois. As ever, the dressed up and dressed down co-exist.
The mood? Joyful. The look? Eclectic. Personal style is cherished above trends. For the first part of the collection Alfonso Cuarón’s Great Expectations is the starting point. Echoing the protagonists’ journey from the gardens of a Floridian mansion to the streets of 1990s New York, the collection displays a similar evolution. Radical botanical prints and verdant shades of green – seen on diaphanous dresses, shorts suits and lace separates – give way to downtown cool. For off-duty days L paint-splattered denim, playful Y2K cardigans and tailored jersey. After-dark propositions include draped goddess dresses, perfect for the bohemian romantic.
And, yes, there is an homage to one of Gwyneth Paltrow’s iconic looks from the movie: the olive-green silk-satin midi slip skirt and matching shirt. For the second drop Bernardo Bertolucci’s movie, The Dreamers sets the scene. Shots of animal print and traditional-with-a-twist checks lend easy-to-wear staples a newfound sass for day. No longer limited to office hours, suiting is a neat idea for weekends; slouchy trouser and mini skirt suits are paired with T-shirts and trainers.
Knitwear is bold; sweaters come with playful comic-strip slogans and wool skirts and dresses make for a cozy-yet-cool head-to-toe look. A swish of Parisian-inflected peppiness – portrayed via pleated miniskirts, houndstooth checks, berets and loafers – adds polish to the eclecticism. Black and white are a precise proposition for Holiday evenings, drama coming courtesy of the sculptural silhouettes, like fit-and-flare bustier tops, puffed sleeve mini dresses and lean tuxedo suits.
MAX&Co. is renowned for its excellent outerwear offering, and this season doesn’t disappoint. As well as reversible velvet quilted coats, parkas and wool pea coats, a MAX&Co. hero returns for AW23, reimagined in a new-season palette. The signature Runaway coat comes reenergized in punchy, juicy jewel tones: Rose Violet, Dark Green, Royal Blue and Orange. Meanwhile, the Runaway’s maxi sister style, the Longrun, comes in Fuchsia and Purple.