Captivated by Mama Booza’s fresh entrepreneurial drive, Tracy Harmoush and her husband Wael Ariss were determined to honor her legacy by leveraging their skills to transform a homemade recipe into a successful commercial venture. Thus, they introduced an authentic Arabic ice cream brand in Dubai, dedicated to delivering a blend of nostalgia and cultural essence with Mama’s traditional Arab ice cream flavors.

Mama Booza’s commitment to excellence is evident in its exclusive use of 100% natural ingredients, carefully selected from local vendors and markets. This meticulous sourcing guarantees a smooth, elastic texture and an authentic flavor profile that truly embodies the essence of traditional Arabic ice cream.

Tracy and Wael’s collaboration with Mama Booza is deeply intertwined with the inspiring narrative of Mama Booza herself. Suzanah Banna, a 60-year-old homemaker, mother of three, and grandmother of two, affectionately known as Mama Booza (the matriarch of Arabic ice cream), embarked on a remarkable journey of self-discovery during the pandemic. Residing in London, she sought to alleviate her husband’s longing for authentic Arabic ice cream from their homeland. Mastering the original Ashta recipe in her own kitchen, Mama Booza’s ice cream quickly gained popularity, becoming a cherished indulgence among family and friends.


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Tracy’s mission has consistently been to foster a growth mindset, encouraging individuals to embrace new challenges and make the unknown feel familiar, whether in business, fitness, or life itself. Her motto, “You’re not too old and it’s not too late,” echoes the essence of Mama Booza’s journey. Mama Booza epitomizes this philosophy, serving as a beacon of inspiration for individuals of all ages and backgrounds, motivating them to pursue their dreams courageously and become the best version of themselves they aspire to be.

Mama Booza transcends being merely an ice cream brand; it stands as a testament to tradition, family, and the relentless pursuit of dreams, regardless of age. Tracy, Wael, and the entire Mama Booza team are passionate about sharing Mama Booza’s narrative with the world, inviting everyone to savor the rich flavors and cultural legacy of authentic Arabic ice cream.


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