Luxury Italian coachbuilder Ares launched its luxurious studio in Dubai recently. The luxurious Dubai studio plays a vital role in the company’s co-create philosophy, where both collectors, connoisseurs, customers and designers can work hand-in-hand to build bespoke one-off vehicles – an offering unique to Ares. When designing a car, patrons will have a choice of exquisite finishes and colour palettes to choose from, alongside the finest leathers and carbon fibre interiors, paint finishes, trims and luxurious fabrics.
Ares’ unique facility delivers a new level of design, development, manufacture and sales of coach-built and unique cars in the heart of Italy and through an expanding global network of studios. The advanced 23,000 m² Ares facility in Modena opened in January 2018 and, bringing all facets of coachbuilding under one roof, immediately set a new global standard for the design, development, production and handover of bespoke, personalised and unique cars.
Born as the result of the collaboration between Ares and Lalique, the Wami Lalique Spyder is an elegant 1950s inspired roadster, a living tribute to the extraordinary driving emotions of those bygone days. Merging traditional Italian craftsmanship values with advanced technologies, Ares Design creates one-off, unparalleled vehicles. The advanced Factory in Modena brings all facets of coachbuilding under one roof, setting a new standard for the design, development and production of bespoke and unique cars.
The Dubai studio is the first of six openings for the Italian coachbuilder. Catering to the lifestyle of the international UHNWI the company will also be opening studios in Kitzbühel, Zurich, Munich, St Moritz and its hometown of Modena Italy.
ARES CEO Dany Bahar, along with his long-term Dubai-based business partner and ARES Executive Chairman, Waleed Al Ghafari, founded ARES and spotted the opportunity to move the coachbuilding business to another level of service by developing the world’s first ‘concept-to-creation’ coachbuilding facility. Together they attracted a group of experienced and passionate multinational shareholders.
For the first time, every aspect of bringing automotive dreams to reality takes place under one roof in rapid time and to an extremely high level of quality. It is a unique combination of luxury car brand resources with artisan principles and skills. Merging traditional Italian craftsmanship values with the advanced ones, Ares realises the dreams and visions of enthusiasts creating one-off, unparalleled vehicles, impossible to obtain elsewhere. To this end, a shared creative experience that aims at providing a completely tailor-made product. This is the ultimate answer to the ongoing demand for customisation and the desire to stand out from the crowd of our own time.
Located at Gate 4 of the Dubai International Financial Centre (DIFC), Ares showcased its Italian heritage and automotive beauties including S1 Project, its sumptuous Ares Coupé for Bentley Mulsanne, and the commanding Ares Ultra V Eight 1.2 for the Land Rover Defender and its hand-crafted Ares Scrambler for BMW R NineT motorbike.