Level Shoes, global leading footwear retail concept store exclusively launches London-based Swear, the world’s first truly customisable luxury sneaker. After thirty years of creating counter-culture cool, Swear is evolving its ability to make people stand out from the crowd with the launch of two customisation offerings, Just Dropped and Customise 360.

«Launching in the Middle East with Level Shoes marks an important milestone for Swear. We know the Middle Eastern customer truly appreciates the art of personalisation», Mario Muttenthaler, Managing Director Swear.

Building upon the foundations of three decades of sneaker design, innovation and craftsmanship, Swear democratises design by passing the power to the people. With boundless options and seemingly limitless potential, customers can create their own personalised sneaker out of materials ranging from nappa leather, suede and hairy calf to exotic materials including crocodile, python and ostrich. From the accessible Maddox in nappa built in Just Dropped right up to the opulence of the Bond in crocodile designed in Customise 360, there is an option for everyone.

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