Synonymous with Maison Longchamp for more than three decades, Le Roseau attained iconic status in the nineties, and has been in constant demand ever since. Indeed, it epitomizes the concepts of transmission and timelessness that are so important to Longchamp.
The secret of its success? A stylish design and a signature bamboo-inspired toggle. An air of sophistication to suit the lifestyle of an elegant woman who’s always on the go. Every generation has succumbed to the appeal of its sleek, simple lines and its strong character – like the reed (roseau) of its name, which bends but never breaks.
It has constantly adapted to our changing lifestyles, sizing up to accommodate an office laptop or down for days when all we need is a phone. Unfailingly stylish, it looks chic when carried in the hand, and more casual when slung over the shoulder. In addition to its new shapes.
Longchamp is a French leather goods company, founded in Paris in 1948 by Jean Cassegrain. The company pioneered luxury leather-covered pipes before expanding into small leather goods. Longchamp debuted women’s handbags in 1971, becoming one of France’s leading leather goods makers.
Today, the company designs and manufactures leather and canvas handbags, luggage, shoes, travel items, fashion accessories, and women’s ready-to-wear. The house is privately owned and managed by the Cassegrain founding family and does business in 80 countries through around 1,500 retail outlets.
