Encouraged by the success of its traveling school sessions organized in recent years in the Middle East, L’ÉCOLE, School of Jewelry Arts has decided to firmly establish its presence in the region. In November, a permanent campus opens in Dubai at Dubai Design District (d3), a global creative ecosystem part of TECOM Group PJSC.
Founded in 2012 in Paris with the support of Van Cleef & Arpels, L’ÉCOLE, School of Jewelry Arts spreads jewelry culture to the widest possible audience. Open to all, from beginners and collectors to the simply curious and young people, L’ÉCOLE offers a rich program of online and in-person courses and talks, as well as free temporary exhibitions, publications and research projects.
The jewelry world is vast, fascinating and universal and this is exactly why L’ÉCOLE spreads its reach internationally. Established in France, today it boasts two permanent campuses in Paris: one in the Hôtel de Ségur, a stone’s throw from Place Vendôme – the historic center of the French jewelry industry; the second is to open its doors in the Hôtel de Mercy-Argenteau, one of the few 18th-century buildings preserved on the Grands Boulevards. A campus was opened in Fall 2019 in Hong Kong, in the Western Kowloon district, facing the bay. 2023 will see the opening of two further campuses: one in Shanghai in the Twin Villas, on Middle Huaihai Road – also known as the “Oriental Champs Elysées”; the other in Dubai.
An exclusive creative neighborhood
Dubai Design District (d3) is a global creative ecosystem in the heart of Dubai where leading creative businesses, talent and entrepreneurs from around the world connect, create and inspire. The district is securing Dubai’s influence in the global creative sector through flagship events including Dubai Design Week and the official Dubai Fashion Week and has helped establish Dubai as a UNESCO Creative City of Design. d3 provides world-class infrastructure, flexible business solutions and enabling platforms to empower the complete creative community and is today home to global companies such as Calatrava and Foster + Partners.
Khadija Al Bastaki, Senior Vice President of d3 – TECOM Group: “Dubai’s magnet for iconic creative brands and brilliant talent is growing stronger. The arrival of institutes like L’ÉCOLE takes our efforts a step further, providing creative minds the opportunity to sharpen their skills and craft original, innovative designs. Ensuring such brands continue to find a space and community that fits their needs and ethos is a priority for d3, and it enriches our creative ecosystem with new ideas, ingenuity and talent.”
Lise Macdonald, President of L’ÉCOLE, School of Jewelry Arts: “We really wanted a presence in the Middle East and to one day open a L’ÉCOLE, School of Jewelry Arts location there. When we were offered this building in this very exciting and vibrant neighborhood, it was the perfect time.”
Comprising two spaces, a large space intended for free temporary exhibitions and the classrooms accessed via a spacious corridor with very high ceilings, the location exudes the typical softness of Constance Guisset’s designs.
Constance Guisset: “There’s a common thread linking the three new campuses that L’ÉCOLE, School of Jewelry Arts is opening this year in Paris, in the Hôtel de Mercy- Argenteau, in Shanghai, in the Twin Villas and in in Dubai, at Dubai Design District (d3). But here, even though I’ve worked to create a soothing atmosphere that, I hope, will make you feel good, there are more contrasts, with stronger and denser colors”.