Introducing the Blanche Body Mist, Blanche Textile Perfume, and Coin Laundry Candle,Together, these three expressions create a soft choreography of scent: a mist across skin, a fragrance held in cloth, a presence diffused through space.
In 2025, Blanche evolves beyond the body and into the spaces we inhabit. A trilogy of new creations, limited editions Blanche Body Mist and Blanche Textile Perfume, and the addition of the Coin Laundry Candle to the permanent collection extends the universe of Blanche across form and function. Skin, fabric, and air become new canvases for the same quiet sensuality.
Blanche Body Mist (Limited Edition)
The Blanche Body Mist marks a new gesture in the Blanche universe: a sheer, luminous veil designed to be worn generously, all over the body. This is the first time Byredo introduces a body mist within the fragrance collection – crafted for immediacy, lightness and intimacy. The formula echoes the composition of the original Eau de Parfum, with crisp aldehydic top notes, a soft floral heart and a musky, sandalwood base. Yet here, a new technique has been used to enhance freshness and fluidity, resulting in a weightless sensation on the skin. Housed in a minimal, oversized bottle with a wide, ultra-smooth spray nozzle, it delivers a cloud-like mist designed to cover the body effortlessly. Applied after a shower, before dressing, or layered beneath Blanche Eau de Parfum or Blanche Absolu, it becomes a soft second skin. A body mist is a subtle fragrance experience -one intended not for others, but for oneself. Skin-friendly and made for daily use, it transforms routine into ritual.
Blanche Textile Perfume (Limited Edition)
Blanche is translated here into the intimate surfaces of everyday life: bedding, upholstery, cushions, worn-in linen. The Blanche Textile Perfume brings fragrance into the fabric of the home. Inspired by the comforting familiarity of freshly laundered sheets and the presence of someone beloved, this textile spray enhances the aldehydic clarity and soft florals of the original Blanche with an elevated dose of clean musk – echoing the notes often found in fine detergents. The formula has been developed to be textile-safe and residue-free, making it suitable for all kinds of fabric surfaces. A soft domestic ritual. A quiet kind of luxury. The spray is housed in a matte-finish bottle with an ergonomic pump, easy to handle and carry – its design intentionally reminiscent of utilitarian fabric sprays but refined through a Byredo lens. This marks the first time Blanche is expressed through textile scenting. A new way to inhabit the fragrance intimately.
Coin Laundry Candle (Permanent Collection)
Now a permanent part of the Byredo home fragrance collection, the new scent Coin Laundry captures the quiet poetry of domestic ritual. Clean aldehydes rise first, softened by delicate florals and anchored in a musky foundation. When lit, the scent evokes the warm air of a laundromat, the softness of cotton, the familiar comfort of fresh linens against skin. Presented in Byredo’s iconic smoked glass vessel with black wax and wick, Coin Laundry joins the official Byredo candle line that was introduced in early 2009. Candles marked Ben Gorham’s first foray into scent. What began as a personal experiment melting wax, blending oils, and pouring by hand in his kitchen became a way to translate memory into fragrance. The earliest creations were intimate recollections: incense from his mother’s hometown in India, the green notes of his father’s cologne. A once quiet ritual has since grown into a collection of distinct scented worlds. With the addition of Coin Laundry, that collection expands once again marking a new chapter in the lived-in intimacy of Blanche.
