Taking shape in a feminine bottle that evokes the vintage perfumes seen on vanity tables inside a woman’s boudoir, Gucci presents the new Bloom Deluxe Edition, which will be available in store for the holiday season.
A bottle designed especially for the holidays, the fragrance takes the form of the original powder pink glass bottle with a ribbed and framed Gucci label, finished with a retro-inspired black bulb and tassel atomizer spray. Recalling a glamorous era of perfume application, the Bloom Deluxe Edition replicates an authentic bulb atomizer design first introduced in France in the late 19th century. Inside is the original Gucci Bloom fragrance, a rich white scent blended by master perfumer Alberto Morillas, led by the idea of creative director Alessandro Michele. A scent envisioned as a thriving garden full of diverse types of flowers and its rich perfume.
Authenticity is woven through Gucci Bloom’s qualitative, highly-concentrated natural ingredients, including the unique expression of new to the world essences. Natural Tuberose harvested from India is interlaced with natural Jasmine. Jasmine bud extract is obtained through an exclusive method of co-extraction that blends a natural quality of jasmine and captive molecules to impart a fresh green and petal scent on the skin. Gucci Bloom also features notes of another plant used in perfume-making for the first time, the Rangoon Creeper. Discovered in South India, the Rangoon Creeper embodies the new scent’s concept and name, as it changes color from white, gradually darkens to pink then finally to red when it blooms. The vine’s flowers are redolent with a slightly powdery feminine floral perfume.