Geoffroy Lefebvre, currently Deputy Chief Executive Officer of Jaeger-LeCoultre, is appointed Chief Executive Officer of Baume & Mercier, effective 1stJune 2018. Geoffroy Lefebvre joined Richemont as Organisation Director in 2011, after ten years of experience in strategy, operations and technologyconsulting at McKinsey & Company. During his seven year tenure with Richemont, Geoffroy Lefebvre was successively Group Industry Director,then joined Vacheron Constantin as Chief Operations Officer and most recently took over his current position at Jaeger-LeCoultre.
Alain Zimmermann started his career in 1989 at the L’Oréal Group. After six years, he joined the Richemont Group, holding various positions at Cartier within the Marketing Department in Munich and Paris. In 2002, he joined IWC as Area Sales Manager, before becoming the Chief Marketing Officer. Then he joined the Private Bank Julius Baër as Marketing and Communication Director for 3 years. He was appointed Chief Executive Officer of
Baume & Mercier in 2009. During the past 9 years, he successfully implemented the new communication and product strategy repositioning illustrated by the recent launch of the new manufacture caliber Baumatic.