Emporio Armani is pleased to announce that its collaboration with Shawn Mendes will continue into the spring/summer 2019 season. Since 2017, the Canadian singer and songwriter has been the face of the Emporio Armani Connected touchscreen smartwatch line. In 2018, he also became the spokesmodel for the entire collection of Emporio Armani watches.
Shawn Mendes is therefore the star of the new Emporio Armani watches advertising campaign, shot in London by photographer Billy Kid. The images, in soft black-and-white, capture intense close-ups and document fragments of everyday life, conveying Mendes’s candour and spontaneity. In the photos, the singer wears timepieces from the Emporio Armani watch and Emporio Armani Connected smartwatch lines including the latest aluminium model.
On 7th March 2019, Shawn Mendes: the Tour set off around the world, with the singer promoting his third album, Shawn Mendes. Since his entrée into the international music scene with his first album, Handwritten, in 2015, Mendes has received numerous accolades and was nominated for two Grammy Awards at the 2019 ceremony, for Best Pop Vocal Album and Song of the Year (for “In My Blood”).