Dressed in a glittering Elie Saab couture gown, she is sitting on an rooftop, contemplating the view of her native city, veiled in a golden aura. The sight brings back so many emotions and sensation, her own privileged place. The secret of her inner glow is her authenticity. Always radiant, addicted to success, she is a doer, a traveller and a ceiling-breaker. Yet she knows how to get back to essentials. When to escape the hectic city to reconnect with her roots. Her values. Her self.The couturier of the sublime, Elie Saab invented a world of timeless femininity for his first fragrance, with a unique promise: to bring the exceptional into everyday life.
Nine years after the launch of Elie Saab Le Parfum, the Couturier offers an interpretation of his signature scent, for a woman who knows what is essential for her. She is the essence of Elie Saab Couture. The essence of femininity. To express her true self: Elie Saab Le Parfum Essentiel. With this new fragrance, Elie Saab’s Orange Blossom and Patchouli signature is reinvented by Maïa Lernout. A close colleague of Francis Kurkdjian who authored the original Le Parfum EDP, the perfumer interprets Elie Saab’s desire to get back to essentials by composing a resplendent white floral chypre.
Fresh, effervescent mandarin sparkles in the top notes, as radiant as the golden sun illuminating the soft pink walls of a dreamlike cityscape. Like the glittering embroidery of an Elie Saab Haute Couture dress, precious neroli essence adds its delicate shimmer. In the dazzling light of this opening accord, a gorgeous flower blooms. Unfurling its silky petals, a creamy white gardenia expresses the quintessence of femininity with its powdery, softly enveloping, yet heady scent. A powerful signature to this radiantly feminine composition, a pure essence of cedarwood reflects the true force of the Elie Saab woman, intimately blending with her skin, an expression of her own true self. Exceptional, genuine, emotional, Elie Saab Le Parfum Essentiel joins the Couturier’s signature line: Elie Saab Le Parfum EDP: a sophisticated, luminous floral chypre blending Orange Blossom and Jasmine with honeyed Rose and Patchouli.
Elie Saab Le Parfum in White, a romantic fruity floral chypre with a sparkling touch of Blackcurrant, wrapping a radiant white bouquet in a chiffon-sheer base of White Musks. Elie Saab Le Parfum Royal, a regal ambery floral chypre unveiling two facets of the Queen of flowers, Turkish Rose Absolute and Bulgarian Rose, blending with Amber and Vanilla into a majestic, long-lasting silage. Adorned with the delicately calligraphed seal of the House etched in gold, the transparent glass of Le Parfum’s iconic faceted bottle showcases the tender pink hue of the scent, expressing the sheer femininity of the new creation. Inspired by a design featured by Elie Saab in one of his Haute Couture collections, an elegantly geometric floral pattern enhances the warm pink box, bearing the intertwined initials of the Maison crest stamped in gold.
Overlooking the wide-open spaces of a pink-walled city, we catch our heroine in a private moment, escaping the rush of her daily life on the rooftop. Taking time for herself. Relaxed. Confident. At peace with herself and the world. Her gaze is serene yet intense, her hair gently tousled by the breeze, clad in a fluid, richly embroidered skin-toned Haute Couture dress. The vibrant Blanca Padilla embodies the quintessence of femininity of Le Parfum Essentiel in the new campaign shot, by Camilla Akrans, reuniting the talents of the Elie Saab Le Parfum Royal campaign.