Developed by chemist and accomplished artisan perfumer Dr. Paolo Vranjes and his wife Anna Maria, the luxury home fragrance brand Dr. Vranjes aims to create the finest fragrances to stimulate the senses and add warmth to any household. Inspired by his artistic home city of Florence and the beautiful landscapes of Tuscany in Italy, Dr. Vranjes cleverly blends pure natural ingredients with exquisite essential oils for unique and original olfactory delights.

Dr Vranjes Firenze has opened its 3rd store in Dubai at the Mall of the Emirates. Showcasing a beautiful selection of 40 fragrances to suit different rooms at home, the brand brings a range of reed diffusers, refills and room sprays that provoke an atmosphere and variety of emotions to accompany every living space.The renowned Italian home fragrances brand’s expansion plans remain robust in 2022 with more openings planned in 2022 across the GCC, including their first store in Abu Dhabi at Yas Mall opening later in the month.


Located in Mall of the Emirates juxtaposes elegant interiors with a stunning range of products including home fragrances and candles carefully selected to appeal to regional preferences. Highlighting elements of musk, oud, light florals, and warm spicy notes, ideal for Ramadan, the collection includes best-selling choices such as Oud Nobile and Rosso Nobile as well as Mirra Zafferano, a spicy and intense fragrance, combining Myrrh, Vanilla, Calabrian Bergamot and Saffron.

“Our captivating fragrances are the invisible element that complete and add personality to any space. This Ramadan and beyond we invite you to visit our new stores in Mall of the Emirates and Dubai Hills Mall or our flagship store in Dubai Mall to go on a journey of discovery using our signature scents to uplift your mood, conjure up special memories with family and friends and add a delightful new dimension to your lives,” said Ahmad Hawalah, Business Manager, Dr Vranjes Firenze.

Dr Vranjes Firenze in Mall of the Emirates will also house exclusive Eau de Parfum and Scented Body Care collections. These lightweight formulas elevated by incomparable fragrances come in a variety of options including bold eau de parfum, hydrating body mists enriched with aloe, fresh and invigorating body washes, and sweet-scented hair mists.

The innovative, recyclable elegant golden aluminium packaging of the sprays and mists and exclusive glass perfume bottle that pays homage to Brunelleschi’s iconic dome adds to the charm. The collection is available in five of the most beloved Dr Vranjes fragrances – Peonia Black Jasmine, Milano, Rosso Nobile, Ambra and Ginger Lime. “From our renowned home fragrances to our exciting new perfumes and body care ranges, we use innovative and meticulous techniques combined with a wealth of experience to create products that enhance one’s environment and well-being,” added Hawaleh.

Created by Dr. Paolo Vranjes and his wife Anna Maria, Dr Vranjes Firenze is inspired by his artistic home city of Florence and the beautiful landscapes of Tuscany in Italy. Founded in Italy in 1983, the brand is the result of Dr. Paolo Vranjes’ quest to create the finest fragrances in that iconic bottle inspired by Florence’s Duomo. These bespoke fragrances stimulate the senses and emotions and add warmth to any household, according to personal taste, season, space, volume, and light. Dr. Vranjes Firenze’s fragrances dress spaces like a made-to-measure suit.

Finished in glass bottles for optimum decadence, Dr. Vranjes Firenze home fragrances are the perfect answer to modern living.  All Dr. Vranjes fragrances are packaged in beautiful glass bottles and are available in the following sizes: 25ml ,100ml, 250 ml, 500 ml, 1250 ml, 1.5 liters, 2.5 liters and 5 liters. Each bottle comes with diffusion sticks. Refills are available in 500 ml and 2.5 liters with diffusion sticks, as well as Lamparfum refills.


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