In 2024, Rabanne created Million Gold Eau de Parfum Intense: the first in a flamboyant fragrance universe that set the beat for a new masculine tempo for the next generation of men.
That story continues, pushing the limits of fragrance intensity with concentrated perfumery ingredients crafted for the empowered man of limitless success whose aura burns bright with gold new Million Gold Elixir: the richest incarnation in the Million history that ignites a new chapter in unconstrained opulence for the man who turns everything he touches to gold. Bling it on as Rabanne Ambassador Moses Sumney embodies a new era of limitless success.
An ode to powerful masculinity, the bottle of Million Gold Elixir honors Million tradition, coming in the sleek, graphic shape of the golden ingot. This new jewel in the Million crown features La Maison’s iconic XL link: an unmistakable insignia that was inspired by the boat chains of Brittany. Since it first appeared in 2019, the XL Link has evolved; reimagined time and time again to capture the contemporary zeitgeist for each new generation.
This year, the bottle of Million Gold Elixir blings bolder as the ultimate symbol of success, showcasing a new amber gemstone encircled by the XL Link to reflect the intensity and depth of the fragrance within. Crafted for the man who turns everything to gold, the Million Gold Elixir bottle is a monument to audacious masculine confidence for the man who’s got nothing to hide. In a world where wealth is flaunted, he crowns himself with the symbols of unapologetic success.
