Tumi, the leading international brand of travel, business and lifestyle accessories, will introduce its new campaign for Asia Pacific & Middle East starring Hollywood actor Chris Pratt. A long time Tumi user, Pratt’s international star quality, magnetic charisma, and down-to-earth personality shine through in the brand’s campaign featuring Tumi’s new Alpha 3 and Alpha Bravo collections.
Chris Pratt will make his first appearance with Tumi Asia Pacific & Middle East at the Tumi Loft, an immersive Tumi brand experience at Pacific Place in Hong Kong on 30th April. Pratt will join a special VIP event at the Tumi Loft to unveil his new campaign, which includes a Journey Film that documents preparations for his trip to Hong Kong. At the Loft, Pratt will also debut his virtual avatar on the new Tumi Club App. Guests will be able to download the Tumi Club App and use the new Augmented Reality (AR) feature to take virtual selfies with a lifelike Chris Pratt avatar at the Loft. In addition, Tumi Loft guests can use the technology to trigger a special Chris Pratt avatar animation by scanning his poster at the Tumi Loft entrance.
This will be Pratt’s first-time visiting Hong Kong, marking a special occasion and the beginning of an exciting and dynamic partnership with Tumi. The Tumi team looks forward to perfecting Pratt’s many journeys to come.
“I’m blessed to have a job that allows me to travel so much. I’ve always trusted Tumi as my go-to luggage on my various trips around the world. I only ever promote products I actually use in real life. This makes Tumi a great fit. Tumi products are sleek, stylish, built to last and have long been my choice for luggage. I look forward to visiting Hong Kong for the first time to launch this special partnership with Tumi Asia and Middle East,” said Chris Pratt.
“We are thrilled to have Chris Pratt star in our newest campaign for Asia Pacific and Middle East with the iconic Alpha 3 and Alpha Bravo collections. To us at Tumi, Chris represents a new age of leading men in Hollywood – bold and genuine. Combined with his international appeal, Chris’s personality truly speaks to our growing millennial fanbase,” said Victor Sanz, Tumi Creative Director.