To love, to give, to share. The Lien expresses the quintessence of Chaumet’s spirit, the power of symbols and the delicacy of gesture. Essentials for our happiest moments.  In a film directed by Matthew Brookes built around a mosaic of six short scenes, Chaumet’s stories evoke the universality of the Liens creations. The black and white portraits come to life in colour, one by one, inviting us to follow them in their story and discover their connection with the others.

It all starts with the designer, who imagines a ribbon of diamonds tied around the finger and brings it to life with her sketches and watercolours. Then the jeweller sculpts the metal and gives the ribbon its precious sparkle, making the light dance on the surface of the ring. A couple embraces with the easy grace of true love, and he gives her the Liens Séduction ring as a pledge of eternal devotion. We see the same woman become a mother and perpetuate the rituals of family tradition by giving the ring to her daughter, now a young girl, in a moment of tenderness.

The lucky talisman is shared as a symbol of friendship between the young woman and her joyful clan. The last scene shows a woman, on Place Vendôme, opening her arms to the horizon of Paris, the city of love and creation. Balloons float up to the sky in a promise of happiness and freedom.

Leave a Reply

Your email address will not be published. Required fields are marked *